Bonus: The Democratization of Connected TV – Roku’s Self-Serve Ads Manager is Here

📺 The Democratization of Connected TV – Roku’s Self-Serve Ads Manager is Here

In this week's episode of the DTC Podcast, we delve deep into the intersection of technology, data, and television advertising with Peter Hamilton, Head of Ad Innovation at Roku. 

If you've been looking for a way to take your brand to the next level and break free from the constraints of Meta and Google, Roku Ads Manager offers a sophisticated, scalable solution for DTC brands ready to master the big screen. 🎬

Peter shares insights into how Roku’s innovative platform is reshaping what it means to advertise on television, adding the digital marketing targeting, measurement, and self-serve capabilities to a medium that’s long been inaccessible for most growth-focused marketers.

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🎯 Redefining the TV Advertising Experience

For years, TV has been seen as the domain of Fortune 500 giants, with sky-high budgets and a lack of precise attribution, making it unattainable for most DTC brands. We’re looking at you multi-million dollar Super Bowl ads. 👀

But with Roku’s Ads Manager, brands can now execute campaigns with budgets starting at just $500, allowing you to test, iterate, and scale just as you would with any other digital channel.

This is a game-changer for performance marketers: Roku’s Ads Manager brings the same data-rich, audience-centric approach you’re accustomed to, allowing you to manage targeting, creative, and spend.

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📈 TV Advertising Meets Digital Precision

One of the key takeaways from this conversation is how Roku has transformed TV into a measurable, full-funnel advertising channel. With features like Action Ads, your audience can engage directly with your brand using their remote, receive SMS follow-ups, or even make purchases right from their TVs.

Peter emphasizes that the platform’s ability to track user interactions in real-time sets Roku apart. 

With direct integrations like Shopify, you can attribute sales and optimize for conversions to deliver measurable ROI alongside your existing digital efforts.

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💡 Strategic Entry Points for DTC Brands

For those ready to add TV to their media mix, Peter suggests starting with a test budget in the $10K to $20K range over a six-week period to gather data and refine your approach. 

Experiment with multiple creatives and targeting options across different streaming channels, leveraging Roku’s in-depth analytics to optimize in real-time. 

As you scale, you’ll be able to identify high-performing segments and tailor your campaigns for maximum impact.

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🔗 Ready to Dominate the Big Screen?

Whether you’re a seasoned pro or new to TV advertising, this is your chance to connect with audiences in a whole new way.

Roku’s platform is designed to empower all marketers with the tools, data, and flexibility needed to make a tangible impact in the world of streaming TV advertising.

Ready to learn more about bringing your brand to the big screen? 👇

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🎧 Listen to the Full Episode Here