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Good morning,
Here’s what you’ll find in today’s DTC:
💰 Reduce Churn with the Sunk Cost Bias
Leverage psychology to keep customers engaged.
💡 Salty Britches’ Organic Growth Strategy
How they scaled without relying on paid ads.
👀 Google’s Update Speeds Up Review Collection
New QR code makes gathering feedback easier.
You’re reading this newsletter along with new subscribers from: Palm Bites, BOSS Supplements, and Lume Deodorant. 👋
👀 The Future of Consumer Marketing is Coming… Want a Sneak Peek?
Spoiler alert: it’s all about creating seamless experiences, smarter personalization, and real connections. So, how can your brand stand out? 💥
Join Klaviyo on March 17 at 11 a.m. EST for The Future of Consumer Marketing: How to Build Lasting Customer Relationships.
👉 This webinar gives you a firsthand look at what consumers expect from brands in 2025—and how you can meet (and exceed) those expectations. 💯
They’ll break down how to:
Get ready to step into the future.
* sponsored
💰 How The Sunk Cost Bias Prevents Customer Churn
Have you heard of the sunk cost bias?
Customers who feel they’ve already invested time, effort, or money into a product or service are more likely to stick with it.
So use this psychological trick to your advantage on your ecommerce site!
Here are some small tweaks you can make today to prevent customers from abandoning their carts and retain them long-term.
1️⃣ Add a progress bar to checkout.
When customers can see how they’ve made progress during the online shopping process, they feel more obligated to complete their purchase.
👉 You can also apply a similar visual cue to your customer feedback forms to increase their completion rate.
2️⃣ Extend a free trial. If you run a service-based business, offering a free trial is a great way to attract customers and keep them in a recurring subscription model.
Once the free trial is done, customers feel obligated to continue rather than cancel.
3️⃣ Offer subscription-based products. Businesses like Nespresso don’t make money off of selling coffee machines but by getting you to purchase coffee pods as add-ons.
Since customers have already invested in a pricey coffee maker, they are more willing to shell out for pods which seem like a small amount in comparison.
4️⃣ Send a reminder email to your VIP customers about their loyalty points and urge them to redeem them.
Motivate them to claim an incentive or spend just a bit more to reach the next tier since they are only ‘x’ points away.
The takeaway?
Reminding customers how much time and money they’ve already invested in your brand will make them feel more compelled to stay and shop again.
✨ Generate A Custom Shopify Theme Using AI
Shopify merchants can now set up and design a store using AI.
Business owners can describe their business using text prompts, and AI will create a custom theme based on their requirements.
Shopify President Harley Finkelstein shares that with this new feature, “it makes the barrier to launch a business even lower.”
🌎 Major Changes Are Coming To Global Ecommerce. Here’s How to Succeed.
Change is in the air when it comes to global ecommerce.
💵 From tariffs to General Product Safety Regulations, the $8T global ecommerce industry is more complicated—and—a bigger opportunity than ever.
Does your brand have a clear plan to stay competitive?
Swap's Global Ecommerce Playbook has the rundown on how to get ahead, including:
Swap is the EcommerceOS for Shopify brands, consolidating shipping, returns & exchanges, package protection, and cross-border under one roof, saving brands upwards of 30% on their tech stack.
Ready to succeed with expert insights and real-world strategies? 👇
🎧 The Organic Growth Playbook: Salty Britches' Path to 500+ Retailers & the Military
📢 What if you could scale a DTC brand without spending a dollar on paid media?
That’s exactly what Amy Tucker, founder of Salty Britches, did.
What started as a homemade anti-chafe solution for her son turned into a multi-channel brand used by ultra runners, triathletes, the military, and outdoor adventurers—all without following the traditional paid ad playbook.
In this podcast, we cover:
👉 You can listen to the full episode with Amy here.
🌐 IN THE SOCIAL SPHERE
Google Business just made a big update: brands can now create QR codes that encourage customers to review their business.
Place this QR code on your product packaging and marketing materials to gain more visibility.
⚡ QUICK HITS
📋 Don’t let tax compliance slow you down. Ecommerce is projected to hit $7 trillion and Avalara’s industry report helps your omnichannel business stay compliant, automate processes, and simplify global taxes. Get your copy here. *
🎉 CELEBRATE THIS!
💤 Mar 15: World Sleep Day, True Confessions Day, World Consumer Rights Day, Quilting Day
🐼 Mar 16: Girl Crush Day, Panda Day, No Selfies Day
🍀 Mar 17: Submarine Day, Make Luck Happen Day
☺️ Mar 18: Awkward Moments Day, Act Happy Day, Global Recycling Day
🍫 Mar 19: Chocolate Caramel Day, Backyard Day, Poultry Day
⭐ Mar 20: Proposal Day, Spray Tanning Day, Ravioli Day, Astrology Day, Macaron Day
🌸 Mar 21: Flower Day, Fragrance Day, Single Parent Day, Healthy Fats Day
📅 EVENTS
Digital Summit - Digital Summit provides a space for you to dig into the topics most important to your success and survival. Sharpening your skills and hosting networking events for you to find your next job are part of the best marketing talent in the USA.
🗓️ Mar 25-26, 📍 Tampa, FL 💰 $525- $1,125
Prosper Show - A marketplace seller event that connects established Amazon, Walmart, and other marketplace sellers to network, learn, and grow their businesses. The conference offers actionable solutions for increasing profitability and efficiency.
🗓️ Mar 25-27, 📍 Winchester, NV 💰 Register To Attend
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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