Good morning,
Here’s what you’ll find in today’s DTC:
✏️ Write More Persuasive Copy—Fast
Leverage the power of repetition.
🚨 Spot & Report Scam Ads
Brand impersonators are on the rise.
🫣 Big Ad Fail—What Went Wrong?
Why this brand missed the mark.
You’re reading this newsletter along with new subscribers from: Born Primitive, Zuri, and Classic Hardwood Floors. 👋
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✏️ Don’t Be Afraid To Repeat Yourself
Want your copy to sound more persuasive?
Here’s an easy hack: repeat yourself.
That’s it.
You don’t have to spend hours crafting the perfect sales copy.
Instead, use this copywriting trick to create high-converting copy.
Why repetition works so well:
Repetition is a powerful way to trick customers into thinking something is true.
Not convinced?
Well, how about this: Have you noticed that the more you repeat something, the more your brain begins to believe that it’s actually true? 🧠
Here’s an example:
Look at how Good Protein used repetition in this welcome email to convince new subscribers to test their product.
They use the sentence ‘we mean it’ four times to sound more convincing.
They also use this as an opportunity to discuss what sets them apart from their competitors (no bad aftertaste, no artificial ingredients, etc.).
Even if you are unfamiliar with a business, repetition makes a brand appear more trustworthy and credible.
After using the repetition trick, Good Protein offers a discount code and adds a call to action, inviting subscribers to shop on their site.
More persuasive copy = More clicks to your site.
The takeaway?
Test this psychological tactic when writing emails, ad creatives, and sales material.
🔎 Is Instagram Spinning Off Reels?
Instagram is toying with the idea of making Reels its own separate app.
The reason? Uncertainty around TikTok’s future in the U.S. leaves room for Instagram to step in and dominate the short-form video space.
🚀 Want UGC That Performs in the Top 1% of TikTok Ads? Here’s How To Do It
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With minisocial, you can:
Let the minisocial team guide you through a successful UGC/micro-influencer project like they've done with over 1,000 brands since 2018! 💥
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🚨 What You Can Do When Someone Impersonates Your Brand on Paid Social
An unfortunate reality of online advertising?
It's easy for brands to be spoofed or scam sites to impersonate your brand.
Here's an example of an L.L. Bean scam ad on Pinterest:
The creative looks genuine as it showcases a retail store.
And even though L.L. Bean has closed a handful of stores over the last few years, the discount featured here seems too good to be true.
When users click on the ad, they land on a site similar to the actual L.L. Bean site, with branding and navigation that look legitimate to the average user.
And sadly, people have been taking the bait.
Users on multiple Reddit threads shared stories about falling victim to the scam.
Seeing scams for a larger brand like this means it's pretty simple for anyone to impersonate your brand on virtually any paid digital ad platform.
Here's what the Pilothouse Meta team recommends doing if someone impersonates your brand:
Scrolling through your feed regularly and following brand and industry hashtags are the best ways to monitor for impersonators and stay vigilant!
Have you spotted any bad impersonators recently?
🌐 IN THE SOCIAL SPHERE
A LinkedIn user recently shared a post about this campaign creative for an app that helps with anxiety.
However, despite the compelling copy, the brand forgot to mention one very important thing: its brand name. 😅
This makes it impossible for potential customers to locate the app.
Take this as a reminder to double-check your ad creatives!
📅 EVENTS
Digital Summit - Digital Summit provides a space for you to dig into the topics most important to your success and survival. Sharpening your skills and hosting networking events for you to find your next job are part of the best marketing talent in the USA.
🗓️ Mar 25-26, 📍 Tampa, FL 💰 $525- $1,125
Prosper Show - A marketplace seller event that connects established Amazon, Walmart, and other marketplace sellers to network, learn, and grow their businesses. The conference offers actionable solutions for increasing profitability and efficiency.
🗓️ Mar 25-27, 📍 Winchester, NV 💰 Register To Attend
⚡ QUICK HITS
📊 Grow your business on Walmart.com. Join Walmart Marketplace and get up to 75% off referral fees, up to $2K in fulfillment credits, and $1K in advertising credit, with a total of up to $75K in savings. ^Conditions apply. Join Marketplace. *
💸 MERGERS & ACQUISITIONS
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Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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