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Good morning,
Here’s what you’ll find in today’s DTC:
🏆 And The Award Goes To…
How brands capitalize on award show hype.
📘 Ecommerce Growth Playbook
Taylor Holiday on sustainable scaling.
🍫 The Viral Treat Craze
Why this food trend taking off.
You’re reading this newsletter along with new subscribers from: Chama Gucha, REN Skincare, and Tom Tours. 👋
💵 The Perfume Spot Sees High-Tier Success Selling Low-Cost Perfumes on Walmart Marketplace
When The Perfume Spot entered the perfume business as a small ecommerce seller in 1999, it had no idea how big it was going to become. 📈
Now, 7 years later on Walmart Marketplace, The Perfume Spot is seeing 8-figure GMV year over year. 💰
With Walmart Marketplace, The Perfume Spot had a platform that:
👉 Ready to sell on the same platform The Perfume Spot uses to fuel its growth?
It takes just a few steps to start selling and right now New-Seller Savings is back and bigger than ever.
🏆 Spotlighting Award Winning Tactics
Award shows are a big opportunity you don't want to miss out on.
Social media users are paying close attention to big events like the Golden Globes, Grammys, and Oscars, to name a few, and brands have an opportunity to tap into this interest and increase brand awareness in a fun and cheeky way.
Here are some ideas to get you started:
Partner with Nominees: Brands like Phlur teased a new perfume, Golden Standard, right before the Golden Globes and partnered with celebrities before the official launch.
Actress and nominee Rachel Brosnahan wore the new fragrance on the red carpet, giving the fragrance brand additional exposure and PR mentions.
But even brands with a smaller budget can show up and get their time to shine in the spotlight.
Host a contest or join in online debates over the best and worst looks of the night. 👇
Talk Fashion: The red carpet is a big aspect of award shows, and beverage brand Lemon Perfect used the Grammys as an opportunity to showcase different flavors of its lemon water on Instagram.
Leverage Memes: This is an easy way to join award show discussions and create engagement while showing off your brand’s sense of humor.
Supplement brand Hilma posted a series of relatable memes featuring some of the night's biggest stars.
The takeaway?
Big and small brands have a chance to leverage award show buzz to market their products and demonstrate cultural relevance.
It's cost-effective, and there are endless opportunities throughout the night to engage with followers on social media and win over new customers.
📈 Amazon Sales Climb Despite ‘Economic Blackout’ Boycott
Amazon saw a lift in sales last week despite the push for an ‘economic blackout’ targeting major retailers on Feb 28th.
The ecommerce giant’s transactions rose 1% compared to past Friday sales, suggesting the consumer boycott had a limited impact.
However, more boycotts are planned later this year.
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🎧 The Future of Ecommerce Growth: Profitability, Product Expansion & Smarter Ad Spend with Taylor Holiday
Today, we’re talking with Taylor Holiday, Managing Partner at Common Thread Collective (CTC)—one of the leading agencies in ecommerce growth.
CTC rode the wave of ecommerce’s explosive growth, scaling from 60 to nearly 200 employees during COVID.
But as market conditions changed, so did their approach.
Taylor shares how ecommerce brands must pivot from chasing revenue to focusing on profitability and sustainable growth.
In this podcast, we cover:
✅ Why Service Businesses Are Underrated: Agencies can be more profitable than SaaS and DTC brands with the right model.
✅ The Secret to Scaling Agencies: Focus on fewer employees, higher salaries, and keeping the best people doing the most valuable work.
✅ The Right Way to Spend on Ads: Many brands are overspending inefficiently—start by cutting waste, then rebuild smarter.
✅ Why Product Expansion Is Key: Growth isn’t about selling more of the same product. It’s about launching new ones to unlock fresh demand.
✅ Meta Ads in 2025: Advantage Plus is the future—let Meta’s AI do the work but control the outcome through bid caps.
✅ AI in Agencies: CTC uses AI for internal knowledge sharing, customer service automation, and creative strategy.
👉 You can listen to the full episode with Taylor here.
Why is this trending? Dubai Chocolate is having a moment after going viral on TikTok and Instagram.
What is it? This delicious sweet treat is inspired by a traditional Middle Eastern dessert and contains a combination of phyllo, pistachio, and chocolate.
Consumers are eager to try the viral treat, and brands like Ghirardelli and Starbucks are creating their own Dubai Chocolate creations to draw in customers
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⚡ QUICK HITS
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🎉 CELEBRATE THIS!
🧕 Mar 8: International Women’s Day, Fanny Pack Day, Retro Video Game Day
🍝 Mar 9: Barbie Day, Meatball Day, Crabmeat Day
🍴 Mar 10: Pack Your Lunch Day, Dry Shampoo Day, Ranch Day, Skirt Day
🌹 Mar 11: Promposal Day, Organize Your Home Office Day
🎥 Mar 12: Working Moms Day, Baked Scallop Day, Alfred Hitchcock Day
💎 Mar 13: Jewel Day, Genius Day, Good Samaritan Day
💸 Mar 14: Pi Day, Crowdfunding Day, Ask A Question Day
🎧 Why Most YouTube Ads Fail—And How to Make Yours Work
YouTube isn’t Search or Shopping—so why do so many brands treat it like one?
On today’s episode of All Killer No Filler, we’re joined by Dougie from Pilothouse to talk about how DTC brands should structure YouTube ads for growth.
Many advertisers expect immediate conversions from YouTube, but the real value comes from top-of-funnel awareness that increases brand searches, customer engagement, and long-term conversions.
In this podcast, we cover:
✅ Why YouTube should be seen as a demand generation tool, not just demand capture.
✅ How to structure YouTube campaigns based on customer awareness stages.
✅ Biggest mistakes brands make when running YouTube ads.
✅ Google’s new measurement tools and how these could change how we track ad success.
✅ The right creative strategy for different stages of the funnel.
💡 If your brand is running YouTube ads—or considering it—this episode will help you optimize your approach for maximum impact.
👉 You can listen to the full episode with Dougie here.
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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