DTC760: Vessi’s Impactful Design Rebrand

Good morning,

Here’s what you’ll find in today’s DTC:

❗ Vessi’s Bold Rebrand
Unpacking the refreshing design changes.

💡 Soberish’s $1M Playbook
Learn to scale without any paid ads.

👀 IKEA’s Late Night DM Campaign
Why this was a marketing win.

You’re reading this newsletter along with new subscribers from: Bella Freud, Stoner Solutions, and Stalwart Crafts. 👋

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💡 Vessi Ushers In A New Waterproof Era With Updated Brand Identity

Vessi has rebranded to better reflect its love for water and commitment to expanding its waterproof technology.

"This rebrand doesn’t change who we are—it reveals who we’ve always been," says co-founder Mikaella Go.

"Our passion for water and optimism in wet weather is something we share with our customers, and now it’s reflected in everything we do."

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Key Design Changes:

• Wordmark: A bold new design with soft and sharp edges inspired by the fluidity of water.
• Logo: Three water droplets form a triangle "V," highlighting the brand’s waterproof technology.
• Color: Vessi swaps its signature teal for a vibrant blue, capturing the water’s energy and optimism.

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To celebrate, Vessi released a lively launch video featuring a remix of Singing in the Rain alongside classic cartoon characters like Superman, Popeye, and Bugs Bunny braving the elements.

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The takeaway?

Vessi’s redesign deepens its connection to water and rain, aiming to resonate emotionally with customers.

The new look will roll out this month.

🔎 Gen Z Is Flocking To This New Instagram-Like App

Photo-sharing app Yope is getting a lot of love from Gen Z users.

The platform lets you share images, but all through private groups.

Yope has gained 2.2 million monthly active users and 800K daily active users, with 30x growth in the last six months.

🎧 How Soberish Built a $1M+ DTC Brand Without Ads

Kim Gamez, founder of Soberish, scaled her business to over $1M in sales in under a year—all without spending a dollar on paid ads.

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Kim shares how she:

✅ Engineered viral content on TikTok, Instagram, and Facebook to drive millions of views and thousands of purchases.

✅ Turned organic engagement into a scalable ecommerce business, transitioning from influencer to marketplace owner.

✅ Navigated the challenges of selling federally legal hemp-derived products while being restricted by major advertising platforms.

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In this podcast, we cover:

• The anatomy of a viral video: Why starting with the payoff and sparking discussion is crucial.
• How to make UGC-style content work for your brand—and why overproduction kills performance.
• The power of social commerce: How Kim went from affiliate marketer to brand owner using data from her viral videos.
• Why repurposing content is key: How Kim maximizes ROI on every piece of video she creates.

If you’re looking to grow your DTC brand through organic content, this is an episode you won’t want to miss.

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👉 You can listen to the full episode with Kim here.

🌐 IN THE SOCIAL SPHERE

IKEA surprised and delighted followers last week by sliding into their Instagram DMs with a cheeky message.

The ‘U Up?’ campaign had the Swedish brand messaging people between 10 pm and 5 am. Those who replied were rewarded with a free mattress or a discount.

Why we love this campaign: IKEA’s creative campaign is unexpected and allows them to connect with their target audience: those struggling to fall asleep.

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⚡ QUICK HITS

📈 Need a hand profitably scaling your brand? The Pilothouse team are hungry problem solvers, ROAS generators, and partners in your growth, right down to your bottom line. Sound interesting? Book a no obligation call today.