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DTC758: The Rise of Bluesky
Why decentralized platforms like Bluesky are getting major buzz and experiencing a surge in user growth and what this means for advertisers.
LATESTÂ PODCAST
Ep 484: How to Track Lifecycle Metrics Not Just Revenue with Jordan Gordon | AKNF
Content
Issue 757
We discuss why Poppi's vending machine influencer marketing campaign for Super Bowl LIX upset fans and what brands can learn from the incident.
Learn why Meta's new default inventory filter setting can cause ad placements to appear next to highly sensitive content and impact brand reputation.
We compare two popular Amazon jewelry listings by Hey Harper and Kendra Scott and explain how their A+ Amazon content stacks against each other.
Why ecommerce fraud is on the rise and what suspicious patterns and behaviors businesses should watch out for to take the necessary precautions.
We explain why Google’s AI Overviews new Comparison Mode feature will have a big impact on ecommerce brands' search visibility and conversion rates.
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We take a look at beauty brand Rhode’s tech stack and how these AI-powered tools help support their ambitious growth plans for 2025 and beyond.
We roundup our favorite Super Bowl campaigns this year and highlight how humor, celebrities, and nostalgia were used to capture the audience's hearts.