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Good morning,
Here’s what you’ll find in today’s DTC:
🍀 Running A St. Patrick’s Day Flash Sale?
Steal these punny ad hooks.
✔️ PDP Optimization Made Easy
Quick tweaks to boost your conversion rates.
☕ Skinny Mixes x Protein Trend
How this brand is tapping into the hype.
You’re reading this newsletter along with new subscribers from: Hearts of Pine, Azazie, and HALOS Body Cams. 👋
📺 It's Time to Put Your Ads Where Your Customers Are
Where’s the best place for your ads?
Where your customers can see them. 👀
Consumers now spend 3.5 hours a day streaming—more than the 2.8 hours they spend on social media.¹
Run your ads on Roku, America’s #1 TV streaming platform*, and reach viewers when they’re engaged.
Roku Ads Manager is a self-service CTV advertising platform designed for growth marketers, making it as easy to launch CTV campaigns as it is to run social ads. 🧑💻
It gives you:
Ready to connect with your customers? Learn more here OR... 👇
¹ (Luth 2024)
*Based on hours streamed (Hypothesis Group)
*Sponsored
* sponsored
💰 Strike Gold With A St. Patrick’s Day Offer
Feeling lucky?
Running a flash sale for St. Patrick's Day could be the perfect way to boost your brand and attract new customers this month.
The Pilothouse Meta team is busy prepping for St. Patrick's Day flash sales, which are a prime seasonal moment to make your brand stand out, increase relevance in feed, and drive urgency.
Many brands are already prepping for St. Patrick's Day flash sales, knowing it's the ideal time to create buzz and drive conversions.
If you sell green or gold-colored products, this is the perfect time to get creative with advertising those SKUs - check out these examples:
And there's tons of opportunity to play around with urgency and luck puns.
Here are a few ad copy hooks to customize and try in your account:
👉 Be sure to use "St. Paddy's" instead of "St. Patty's." This is because "Patty" is traditionally a short form for Patricia, not Patrick.
Don't miss out on this golden opportunity to boost sales and connect with customers this St. Patrick's Day!
🔎 Google Adds New Engagement Options To PMax Campaigns
A new feature has been added to Google Ads Performance Max campaigns.
Users can now chat with brands directly through an ad.
What this means: Converational ad formats can provide businesses with more engagement and improve conversions.
👋 Say Hello To Exceptional Ad Performance
💥 Roku self-serve Ads Manager is built specifically for CTV performance marketing, empowering you to automatically optimize campaigns for maximum effectiveness.
👉 It lets you set your optimization goals—whether it’s video reach, website visits, conversions, or purchases—and lets Roku’s custom-built CTV-specific algorithms do the rest.
👀 Analytics dashboards provide clear visibility into campaign performance. This means you can quickly refine strategies and improve outcomes.
Say hello to results, fast. 💨
Plus, Roku’s partnership with INCRMNTAL enhances measurement with advanced incrementality insights, providing deeper clarity on the true impact of campaigns.
Ready to rev up your ads? 🏎️
* sponsored
Are you struggling to convert customers on your PDPs?
Here are some simple tips on improving your product detail pages so that customers feel compelled to buy.
1️⃣ Top-load the product page with value. Many users won’t scroll down to the bottom of the page, so make sure all of your important information is at the top of the fold.
2️⃣ Diversified Image Shots: Users spend a lot of time viewing your image gallery, so include different graphics here and some text to easily explain the benefits, ease of use, etc.
3️⃣ Authentic product-focused testimonials: In addition to having a functional product, relate it back to how this product improved their life and solved a crucial pain point.
Don’t hide these reviews at the bottom of the page!
4️⃣ Clear sizing and product variants: If you offer multiple sizes or color variants, showcase those on your PDP.
👉 This is especially important in the apparel category. Calling out if an item is ‘true to size’ or if customers need ‘to size down’ is a surefire way to help them make purchasing decisions and reduce returns.
5️⃣ A big, clear CTA button: Test this CTA button on desktop and mobile to ensure it renders correctly. Don’t make it difficult for customers to find.
6️⃣ Take the opportunity to cross-sell: Use the area below your CTA button to promote additional or complementary products that can raise AOV.
7️⃣ Keep in mind that there are first-time customers here: Give them reasons and assure them you are a credible store with badges like Free Returns, Free Shipping, and other USPs.
8️⃣ Build out an FAQ: Handle any potential roadblocks in your PDP for users who are hesitant about buying due to the return process, warranty coverage, etc.
The takeaway?
Don’t bury important product information at the bottom of your PDP page.
Put all your valuable information at the top and make sure your CTA button is near the top of the fold for quick conversions.
💡 PRODUCT LAUNCH
Jordan’s Skinny Mixes jumps on the protein coffee trend with their latest product line: Skinnyccino.
This marks the brand’s first ready-to-drink beverage with half the calories of a typical Starbucks Frappuccino.
⚡ QUICK HITS
📺 Your customers are streaming. Are you? Roku Ads Manager puts your brand next to the shows your audience loves. Reach them with CTV ads when they’re most engaged. Get started here. *
📅 EVENTS
Digital Summit - Digital Summit provides a space for you to dig into the topics most important to your success and survival. Sharpening your skills and hosting networking events for you to find your next job are part of the best marketing talent in the USA.
🗓️ Mar 25-26, 📍 Tampa, FL 💰 $525- $1,125
Prosper Show - A marketplace seller event that connects established Amazon, Walmart, and other marketplace sellers to network, learn, and grow their businesses. The conference offers actionable solutions for increasing profitability and efficiency.
🗓️ Mar 25-27, 📍 Winchester, NV 💰 Register To Attend
📰 NEWS
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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