DTC775: MìLà’s Shopify Apps Tech Stack

Good morning,

Here’s what you’ll find in today’s DTC:

💡 All About Email Branding
How email is one of the most powerful branding tools.

🥟 MìLà’s Tech Stack
Learn how this dumpling brand is scaling fast.

😴 Combat Audience Fatigue  
Easy way to retarget without starting from scratch.

You’re reading this newsletter along with new subscribers from: Pagosa Hot Springs, TUSOL Wellness, and Auria. 👋

👀 Think TV Ads Are Out of Reach? Think Again

What if TV advertising was built for performance marketers like you?

Roku wondered the same thing. That’s why they built Roku Ads Manager—designed specifically for performance marketers.

It’s this easy:

✅ Set your optimization goals—video reach, website visits, conversions, or purchases
✅ Let Roku’s custom-built CTV-specific algorithms optimize for performance

Plus, it’s more than just CTV ads:

🎮 Interactive Action Ads – Let viewers engage with your ad, request product info, or send mobile coupons to their phone—all with their Roku remote
🛍 Shopify Integration – Connect your product catalog so viewers can shop directly from their TV screen
📊 Smarter Measurement – Roku’s partnership with INCRMNTAL gives you deeper insights into campaign effectiveness and incremental revenue impact

Are you ready to turn viewers into customers?

*Sponsored

💰 Google Acquires Wiz For Estimated $32 Billion

Google has made its biggest acquisition to date.

Its parent company, Alphabet, acquired Wiz, a cloud security startup, this week for $32 billion in an all cash offer.

Thomas Kurian, CEO of Google Cloud, says, “Google Cloud and Wiz share a joint vision to make cybersecurity more accessible and simpler for organizations of any size and industry.”

The partnership will help more companies prevent cyber attacks and help organizations minimize costs caused by cybersecurity incidents.

🎧 How To Turn Your Email List Into A Branding Machine

Most brands think email is just for conversions—but they’re missing the bigger picture.

Email is one of the most powerful branding tools available.

It isn’t just a sales tool—it’s a branding machine.

Learn how email can reinforce top-of-funnel efforts, boosting organic traffic, and increasing LTV.

If you’re only using email for discounts and sales, you’re leaving massive revenue on the table.

Learn how to build an email program that scales beyond CRO and into long-term brand equity.

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In this podcast, we cover:

• How to measure email’s impact beyond just revenue (hint: branded search & owned traffic)
• Why your email list should be driving as much traffic as organic search.
• Why email clicks matter: How clicks impact your retargeting funnel and paid media efficiency.
• What a real brand email looks like (and why most brands get this wrong): Reinforce brand identity and message, not just selling and pushing discounts.

👉 You can listen to the full episode with Jordan here.

🎉 When Your Business Is Backed By One Of The Most Trusted Names in Retail

‍… Great things can happen.

🎈 The woman-founded party supply company found grand success on Walmart.com.

According to Jill Schultz, Dir. Merchandising and Inventory,

“Walmart has connected us with millions of customers that we would not have been able to reach otherwise.”

Helping bring joy to millions of customers during their times of celebration. 🥳

Are you Walmart's next seller success story? Grow your business on Walmart.com.

Join Walmart Marketplace and get:

• Up to 75% off referral fees
• Up to $2K in fulfillment credits  
• $1K in advertising credits

🎊 A total of up to $75K in savings.*

*Conditions apply.

*Sponsored

🥟 MìLà’s Impressive Seven-Figure Rise

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In the past two years, MìLà has quickly grown into a seven-figure company.

The frozen dumpling brand has since added noodles and sauces to its product assortment.

Currently, it brings in an estimated 1.5 million monthly sales through its DTC site.

How did MìLà expand so quickly?

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Here are three Shopify apps they are using to grow sales and scale quickly.

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1️⃣ Giftship: This app elevates the gifting experience in your store by allowing customers to send items to different addresses during a single checkout.

Because of this tool, MìLà can offer customers a bundle called The Gift Experience and position it as a gifting item.

Customers can add gifting messages for the recipient during checkout, which is a brilliant idea, especially during holidays like Lunar New Year when gift-giving is the norm.

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2️⃣ Loox: A highly rated product review app that allows companies to grow their brand with social proof.

Display reviews, photos, and videos on your site to turn browsers into buyers.

MìLà highlights their reviews on every PDP, prioritizing ones with images at the top so customers can see the product in use.

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3️⃣ PreProduct: Don’t let out-of-stock products prevent you from reaching your sales goal.

This pre-order app allows merchants to pre-sell and gauge customer demand.

This is also a great tool to promote new products earlier and build hype and sales.

Want us to spy on another brand? Reply back to the newsletter and let us know!

⚡ QUICK HITS

🐃 Migrating your ESP shouldn’t feel like a stampede. 5,000+ brands have already migrated to Yotpo and received expert guidance, strategy, and email deliverability at a lower cost. Learn more here. *

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📰 NEWS

• Google acquires cloud security startup Wiz in a $32 billion dollar deal.
• US Vice President Vance shares that a TikTok deal will happen by the April 5th deadline.
• Amazon announces the return of its Big Spring Sale which begins next week.

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🌐 IN THE SOCIAL SPHERE

Looking to target new audiences?

No need to start from scratch. Instead try audience recalibration.

Taylor from Pilothouse shares that advertisers can easily add new interests and expand demographics to reach new customers.

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📅 EVENTS

Social Media Examiner - A large-scale conference attracting thousands of marketers seeking advanced social media training. This event features a comprehensive curriculum covering AI in marketing, organic social media strategies, paid social media advertising, and overall marketing strategy.

🗓️ Mar 31-Apr 1, 📍 San Diego, CA 💰 $527 - $1,997

B2B North America Summit - It's an elite gathering of the most ambitious minds in marketing, sales, customer success, and product leadership. B2B Summit is a hands-on, immersive experience that will align, inspire, and empower your entire go-to-market team.

🗓️ Mar 31-Apr 3, 📍 Phoenix, AZ 💰 Register To Attend