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Good morning,
Here’s what you’ll find in today’s DTC:
🚀 Five Scrappy Ad Ideas
Low effort, high impact creatives.
🥤 Simple Modern $1B Growth
How the drinkware brand scaled without relying on ads.
💄 Mikayla Nogueira Launches Beauty Brand
The TikTok star teases Spring launch.
You’re reading this newsletter along with new subscribers from: MaisoNovo, Dataiku, and Fleximize. 👋
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Don’t have a big marketing budget? No problem.
Scrappy ads are not only budget-friendly but also highly effective at capturing attention and driving conversions.
In a sea of polished, airbrushed campaigns, raw and relatable ads stand out.
Here are five scrappy ad examples to inspire your next set of ad creatives:
The takeaway?
Scrappy ads prove that creativity beats budget.
By embracing humor, authenticity, and emotion, brands can create high-impact campaigns that feel fresh and relatable—without breaking the bank.
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IN THE NEWS
🔎 OpenAI Asks Trump to Loosen AI Guardrails
OpenAI is asking the U.S. government to loosen AI guardrails so they can train on copyrighted material and ‘strengthen America’s lead’ in the AI race.
Why? China’s recent release of DeepSeek and now autonomous AI agent Manus has shown that the U.S. can quickly fall behind.
In response, hundreds of A-list stars sent an open letter to the Trump Administration arguing that eliminating copyright protection would “freely exploit America’s creative and knowledge industries.”
Read more about this developing story in our News section below.
🎧 Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook
Many if not most ecommerce brands spend 15-20% of revenue on advertising.
Simple Modern? Just 5%.
So how did they become a category leader in drinkware, dominate Amazon, and land major retail deals with Target?
In this episode, Bryan Porter, Co-founder & Chief Ecommerce Officer of Simple Modern, breaks down their low-ad spend, high-efficiency growth strategy and why focusing on brand trust, product variety, and Amazon SEO led to 50M+ products sold.
In this podcast, we cover:
✅ Simple Modern’s Amazon Playbook: strategies that helped them win top search rankings.
✅ Why they only spend 5% of revenue on ads: And tips for driving organic growth.
✅ How they expanded from Amazon to Target without traditional advertising.
✅ The Effect of going TikTok Viral: How viral content results in a lift in sales on Amazon and DTC site.
✅ How launching an electrolyte brand (Trevi) creates long-term customer retention.
👉 You can listen to the full episode with Bryan here.
⚡ QUICK HITS
🤯 3x email revenue in just six months? That's what Pilothouse did for Journee. 👡 Meet the team behind this explosive growth strategy.
📰 NEWS
🔥 BRAND LAUNCH
TikTok star Mikayla Nogueira announces she will launch her own makeup brand Point of View.
Nogueira is one of the platform's most well-known beauty gurus, with over 16.3 million followers.
The brand will debut five products starting on March 26th.
🎉 CELEBRATE THIS!
💦 Mar 22: Goof Off Day, World Water Day, Day of the Seal
👌 Mar 23: Chip And Dip Day, OK Day, Chia Day, Puppy Day
🏅 Mar 24: Cocktail Day, Agriculture Day, Day for Achievers
🧇 Mar 25: Associations Diabetes Alert Day, Peacock Day, Waffle Day
💜 Mar 26: Make up Your Own Holiday Day, Good Hair Day, Purple Day
🥃 Mar 27: Scribble Day, Terrier Day, Whiskey Day
📚 Mar 28: Black Forest Cake Day, Children’s Picture Book Day
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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