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Welcome to the DTC family!
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Good morning,
Here’s what you’ll find in today’s DTC:
👏 Own Your Production Mistakes
How Set Active turned defective products into a viral campaign.
💡 Master Meta’s Advantage+
New updates and best strategies to maximize ad performance.
✍️ TikTok Ads Flopping?
Ask these 3 questions to fix ROAS.
You’re reading this newsletter along with new subscribers from: PowerA, Tentree, and Merrow Anam. 👋
🌎 Navigating Global Tax Regulations Is Challenging... Here’s How to Solve Problems Before They Even Become Problems
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📖 Avalara’s whitepaper, Mastering Global Tax Compliance for Shopify, provides practical insights on how to:
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Simplify your tax compliance journey and unlock new growth opportunities with Avalara for Shopify. ✨
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💡 Defective Products = Marketing Opportunity
Set Active recently dealt with a production error that impacted the sizing of their upcoming collection.
But rather than hiding the blunder, the activewear brand turned the mistake into a brilliant marketing campaign.
The brand posted this cheeky message on Instagram telling followers about the mistake but ‘in the spirit of keeping it real, we’re gonna own our ‘oops.’
Set put the entire collection on sale while providing detailed sizing education so customers are still satisfied with their purchase.
Why this tactic works:
Builds Brand Affinity: The marketing campaign ‘BLOOPERS’ is a fun way to give customers a glimpse of the behind-the-scenes process.
Campaign Feels Authentic: Set is transparent about the mishap, and the messaging that ‘everyone makes mistakes, that’s just real life’ resonates with their audience and humanizes their brand.
Promotes Low Waste: Users online were quick to praise the brand for being environmentally conscious and continuing to sell the collection rather than contributing to apparel waste.
The takeaway?
This campaign is a smart way to deal with defective products while appealing to audiences.
It is also a valuable reminder to turn a setback into an opportunity when you can!
How does your brand deal with defective products? Reply back to the newsletter and let us know!
👏 What If You Could Do Less, But Get More?
minisocial was the first platform to deliver BOTH micro-influencer posts and fully-licensed content.
Why do it this way?
Because influencers know how to create engaging content, and organic engagement is one of the most powerful and inexpensive ways to grow a brand.
Minisocial has perfected the art of micro-influencer UGC campaigns and worked with 1,000+ consumer brands to help them do the same. 🧑💻
Just submit your brief, and their team of experts will book creators for you to review and approve. Then, watch as content goes live on social and gets delivered directly to you! Plug this content in on ads, social, emails, your site, and beyond, and watch the magic happen! ✨
With minisocial, the proof is in the pudding.
🌎 Google Ads Now Lets Advertisers Measure Their Environmental Impact
Google rolls out Carbon Footprint for Google Ads.
The tool provides first-party data to advertisers so they can track the carbon emissions of their ad campaigns.
This is part of Google’s effort to achieve 24/7 carbon-free energy and net zero emissions by 2030.
More on this story in our News section below.
🎧 Meta’s New Advantage+ Update: What It Means for Advertisers & How to Win
🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands?
Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead.
On this episode of the DTC Podcast, we sit down with Taylor and Jacob from the Pilothouse Meta team to break down what’s changing, what’s staying the same, and the best strategies to maximize Advantage+ performance.
In this podcast, we cover:
👉 You can listen to the full episode with Taylor and Jacob here.
⚡ QUICK HITS
🚀 Stop guessing, start scaling. Pilothouse and Songfinch struck a chord and scaled to $3M+ in monthly revenue. Meet the team behind the scale strategy.
📰 NEWS
🌐 IN THE SOCIAL SPHERE
Struggling to find your footing with TikTok ads?
Here are three questions to ask yourself and fix your ROAS. 👇
📅 EVENTS
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B2B North America Summit - It's an elite gathering of the most ambitious minds in marketing, sales, customer success, and product leadership. B2B Summit is a hands-on, immersive experience that will align, inspire, and empower your entire go-to-market team.
🗓️ Mar 31-Apr 3, 📍 Phoenix, AZ 💰 Register To Attend
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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