DTC776: Calculate Optimal Free Shipping Threshold

Good morning,

Quick heads-up before we dive in—some of the DTC team is heading to Vegas next week for ShopTalk! If you’ll be there too, hit reply and let us know.

P.S. Keep an eye out for Eric in the signature blue DTC hat—if you spot him, be sure to say hi!

Here’s what you’ll find in today’s DTC:

🛒 Boost AOV Easily
Find your optimal free shipping threshold.

🧹 Spring Clean Your Site
Refresh your online store with these tips.

📦 Time To Get Organized
Searches for this term hit a five-year high.

You’re reading this newsletter along with new subscribers from: Confetti Sweets, SheerLuxe, and Clearly Filtered. 👋

👀 The Holy Grail of 1:1 Marketing Is Here. Rethink the Way You Talk to Subscribers Forever on April 16

Until now, marketing has been personalized, but not personal. 🤔

Subscriber data based on website cookies and purchases is great but hasn’t enabled brands to run true 1:1 marketing.

👉 What if you could connect with each individual customer, learn about their specific needs in real-time, and know the perfect product to recommend?

We know SMS subscribers drive 8x more revenue than email subscribers. But… most brands don’t text SMS subscribers back – leaving revenue on the table. 😬

CX teams don’t have the bandwidth, response branching is robotic and limited, and outsourcing means losing control over your brand voice.

👏 Postscript is changing all of this.

Get ready to meet Shopper - your always-on SMS agent

It’s making conversational commerce effortless.

True 1:1 marketing is finally here, available only at Postscript.