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Good morning,
Here’s what you’ll find in today’s DTC:
🍻 How BERO Brewing Is Scaling Fast
Peek the tech stack behind this premium non-alcoholic brand.
💡 Struggling with Tracking & Attribution?
AI-powered media buying tools reveal what really drives conversions.
😎 Meta x Coperni: Smart Shades Drop
Limited edition smart glasses just hit the market.
You’re reading this newsletter along with new subscribers from: Tidy Toenails, Lavazza, and Intelligems. 👋
🧠 What If You Had The Minds of The World’s Best Creative Strategists in Your Toolbox?
Here’s the next best thing...
Introducing: Expert Agents – AI-powered workflows designed by the world’s best creative strategists. 🧑💻
Instantly analyze ads, audit creative, and speed through strategy tasks. 🏎️
Built by experts like Dara Denney, Barry Hott, Mirella Crespi, Jess Bachman, Alex Cooper, and Jimmy Slagle.
Expert Agents aren’t generic AI tools.
Each workflow is designed by a real industry leader who actively manages high-performing ad accounts. 💵
These workflows replace the deep expertise and strategic thinking of top creative strategists, helping you and your teams solve common creative challenges faster than ever. ⏳
What used to take performance marketers hours now takes minutes.
Think you need an Expert Agent in your workflow?
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🍻 Is BERO Brewing The Next Big Thing?
Is BERO Brewing poised to be the next big non-alcoholic beer brand?
The premium drink brand, founded by Tom Holland, launched last year and is scaling fast.
BERO is already bringing in over $530K in monthly sales through its DTC site alone. 📈
Its recent retail partnership with Target aims to bring premium non-alcoholic options to the masses.
While the product is currently only available in the U.S. and U.K., BERO is preparing to launch internationally.
Here are the Shopify apps BERO uses to grow its customer base, build brand loyalty, and cater to a global audience.
1️⃣ Dataships Marketing Consent: Grow your email list while complying with data regulations like GDPR, CCPA, NYPA, and UKGDPR.
This dynamic marketing consent tool helps maximize email opt-in rates without compromising privacy compliance in different countries.
The app automatically adjusts checkout consent forms based on each visitor’s location and syncs seamlessly with Klaviyo to keep lists accurate.
2️⃣ Rivo Loyalty Rewards Referral: This loyalty app will help you retain more customers. Easily build a loyalty page to showcase your program.
BERO’s loyalty program page breaks down different membership options for customers, and its referral landing page offers customers a $5 credit for every referral.
3️⃣ Zigpoll Customer Surveys: Gathering customer feedback is key for a new brand like BERO.
This customizable survey app lets you learn more about your customer preferences.
Deliver surveys on your site or via email and SMS to gather valuable insights about your product and site experience.
Want us to spy on another brand? 👀 Reply to the newsletter and let us know!
🔧 Bluesky Upgrades To Version 1.99
Bluesky just added more features to their social media platform.
Users can now upload three-minute videos and filter direct messages to reduce spam from unknown users.
You can also now mute users via posts.
This announcement comes right after its competitor X dealt with a string of outages this week due to cyberattacks.
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🎧 AI, Attribution & Retention – How Triple Whale is Revolutionizing Ecommerce Marketing
In a world of unreliable tracking and broken attribution, how can DTC brands make better decisions?
Triple Whale is tackling this problem head-on with AI-powered media buying tools, extended cookie tracking, and advanced attribution models that provide a clearer picture of what actually drives conversions.
Malav Pandya, Solutions Engineer at Triple Whale, joins the podcast to break down:
If you’re looking for better tracking, improved retention strategies, and AI-powered marketing efficiency, this episode is for you.
👉 You can listen to the full episode with Malav here.
😎 PRODUCT LAUNCH
Meta released its ‘first-ever fashion-branded collaboration’ this week: the limited edition Ray-Ban Meta x Coperni glasses.
The stylish smart glasses feature transparent black shades with the Coperni logo and grey mirror lenses.
Only 3,600 pairs will be available and retail for $549 on the Meta, Coperni, and Ray-Ban websites.
⚡ QUICK HITS
⭐ Think your product could shine on Amazon? Get your brand working with the team that helped scale Four Sigmatic to Amazon's #2 best-selling ground coffee. Book a call now.
📅 EVENTS
Digital Summit - Digital Summit provides a space for you to dig into the topics most important to your success and survival. Sharpening your skills and hosting networking events for you to find your next job are part of the best marketing talent in the USA.
🗓️ Mar 25-26, 📍 Tampa, FL 💰 $525- $1,125
Prosper Show - A marketplace seller event that connects established Amazon, Walmart, and other marketplace sellers to network, learn, and grow their businesses. The conference offers actionable solutions for increasing profitability and efficiency.
🗓️ Mar 25-27, 📍 Winchester, NV 💰 Register To Attend
📰 NEWS
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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