Prepare to have your perspective shifted.

Quick Hits: Walmart Seller Perks, Dupe Culture Ads, and April’s Fun Holidays

From Walmart’s $75K incentives to AI updates, social ad tips, and quirky upcoming holidays—here’s your roundup of news and trends to watch.

AppLovin’s Rise in Product Discovery Slows Amid Brand Drop-Off

Once a fast-growing ad platform for older audiences, AppLovin’s discovery rate is tapering off as brands rethink ad spend following recent allegations.

How Luxe Du Jour Scaled a Luxury Resale Empire Without Paid Ads

Tammy Phan shares how Luxe Du Jour grew organically, built trust through rigorous authentication, and is shaping the future of luxury resale.

Big Tech to Spend $371B on AI Infrastructure in 2024

Microsoft, Amazon, and Meta are leading a 44% surge in AI investment, with spending on data centers and computing projected to hit $525B by 2032.

Title: Why Your Ads Aren’t Working—And How Micro-Influencers Can Fix It

SARAL helps DTC brands combat rising CAC and ad fatigue by simplifying influencer marketing and turning authentic recommendations into real sales.

Marketing to Zillennials: The Price-Savvy, Social-First Shopper

Zillennials blend Gen Z and Millennial traits with a focus on online shopping, social influence, and price sensitivity—requiring tailored ecommerce strategies.

Scale Your Shopify Brand Without the Growing Pains

Swap streamlines shipping, tracking, and returns into one powerful platform—saving Shopify brands time, money, and operational headaches.

Zillennials, Luxe Resale, and the AppLovin Plateau

Today’s DTC explores the nuances of Zillennials, Luxe Du Jour’s growth journey, AppLovin’s slowdown, and why a high hook rate doesn’t always mean conversions.

Quick Hits: Syncly Social Listening, Perplexity’s Big Raise, and 2025 Brand Tips

Stay sharp with market insights from Syncly, big moves from Perplexity AI, viral campaigns, and key lessons for building a standout brand in 2025.

How to Win on Amazon in 2025 Amid Declining Search and Rising Tariffs

DTC Podcast dives into ranking strategies, AI tools, and off-platform brand equity to help you stay profitable in Amazon’s shifting landscape.

BeReal Finds New Life in Japan With Gen Z

While fading in the U.S., BeReal is gaining traction in Japan, where Gen Z embraces it as a fun, shared group experience.

Simplify Tax Compliance for Omnichannel Success

Avalara’s latest report reveals how automation can streamline tax management, reduce risk, and help ecommerce brands thrive across channels.

Turn One-Star Reviews Into Brand-Building Moments

Learn how brands like Glossier and Poppi reframe negative reviews into opportunities to connect, improve, and boost audience trust and engagement.

How Minisocial Delivers Top 1% TikTok UGC for Brands

Minisocial helps brands go viral with high-performing UGC, micro-influencer campaigns, and expert-led strategies that drive real social success.

Turn Bad Reviews Into PR Wins and Prep for 2025 With Smart Strategy

Today’s DTC dives into reframing negative feedback, navigating Amazon tariffs and AI shifts, and using your value prop to lead in 2025.

Shopify Buys AI Startup, Nirvana Raises $80M, and More Quick Hits

In this week’s M&A roundup: Shopify acquires Vantage Discovery, Nirvana raises $80M, Grove grabs 8Greens, plus industry news and upcoming AI events.