Prepare to have your perspective shifted.

Brands Nail Year-End Engagement with Creative 'Wrapped' Campaigns

From Duolingo's witty TikToks to Sephora's playful product highlights, brands leveraged the Spotify Wrapped trend to deliver data-driven, humorous content that boosted social engagement.

Email and SMS Marketing Trends for 2025

Yotpo’s new ebook reveals insights from 14 top marketers on AI personalization, smarter segmentation, and campaign strategies to keep your audience engaged next year.

Google’s Trending Labels and Upcoming Industry Events

Google tests a trending labels feature to boost click-through rates, while Digiday’s upcoming summits in Nashville and Vail offer insights on media buying and publishing strategies.

Guava’s Holiday Amazon Store: A Case Study in Seasonal Optimization

Pilothouse optimized Guava’s Amazon store with festive branding, targeted messaging, and strategic upsells, driving holiday sales for both gifting and self-purchase shoppers.

Wellness Brand Sees 155% Revenue Growth with Pilothouse’s Pilot Program

Pilothouse’s Pilot Program drove massive growth for a wellness brand, increasing ad spend by 80% and boosting revenue by 155% through data-backed strategies and creative overhauls.

Meta's New Ad Restrictions and DTC Insights

Meta is introducing ad tracking restrictions for health and wellness brands in January. Plus, discover why Puresport sent 500 empty mailers, blending email with paid ads for better ROI, and a tool to compare holiday offers.

DTC Brand Spotlight: Le Sauce & Co.

Le Sauce & Co. brings joy to everyday meals with gourmet sauces that turn simple dishes into extraordinary experiences. DTC readers get 15% off with code 15OFFDTC! Plus, explore updates on Google Analytics, social media ad tools, and upcoming industry events.

Oxford Names ‘Brain Rot’ as 2024’s Word of the Year

The Oxford University Press crowns "brain rot" as the word of the year, citing a 230% rise in usage to describe mental decline from overconsuming unchallenging content. Read on for tips to replace mindless scrolling with actionable insights for your business success.

2025 Prediction: 20,000 New Marketers Dive Into CTV Advertising

Roku predicts a surge of new marketers embracing CTV campaigns in 2025, making TV advertising accessible for businesses of any size. Learn how the Roku Ads Manager is transforming streaming into a must-have marketing channel.

Get Your Website into the Holiday Spirit with These Shopify Apps

Boost customer engagement this holiday season with festive Shopify apps. Add snowfall effects, decorations, and holiday music to create a joyful shopping experience and increase sales—no heavy lifting required!

Maximize BFCM Momentum and Scale Your Success

The weeks after Black Friday and Cyber Monday are a prime opportunity to drive continued growth. From retargeting campaigns to post-sale follow-ups and leveraging BFCM data, discover actionable strategies to maintain sales momentum and build lasting customer relationships.

Meet Roku Ads Manager: The Future of CTV Advertising

Roku Ads Manager is revolutionizing CTV advertising with self-serve tools like advanced targeting, real-time optimization, and Shopify integration. From engaging Action Ads to seamless ecommerce, it’s never been easier to reach and convert your audience.

Black Friday Insights: Amazon’s Evolving Ad Strategies

In this DTC Podcast episode, the Pilothouse Amazon team unpacks early Black Friday 2024 results and explores Amazon's changing ad strategies. Learn how to navigate new targeting quirks, balance branded vs. generic ROAS, and prepare for tariff shifts. Listen now for actionable insights.

Social Strategies and Must-Attend Events for 2025

Scale your 2025 ads by diversifying formats, not messages, and explore the shift to CTV with Roku Ads Manager. Plus, don’t miss upcoming Digiday events for cutting-edge insights in media buying and publishing innovation.

Instagram's Tips for Boosting Reels Views

Maximize your Reels performance by removing TikTok watermarks, keeping videos under 90 seconds, and avoiding blurry effects to appear on Instagram’s Explore page.

How NAADAM’s Plain Text Thanksgiving Email Stood Out

NAADAM’s personal, minimalistic Thanksgiving email from their CEO combined gratitude with urgency messaging, boosting sales and capturing valuable inventory insights for 2025 planning.