SPONSORED BY:
Good morning,
Here’s what you’ll find in today’s DTC:
⭐ Reframe Bad Reviews
How brands spin negativity into positive PR.
💡 Amazon Tariffs, AI, & Tactics
What’s changing—and how to stay ahead.
⏱️ 2025 Brand Strategy: Lead with Value
Why your value prop is your biggest lever.
You’re reading this newsletter along with new subscribers from: MyFitnessPal, Louisville Paving, and and-OR-Collective. 👋
🚀 Want UGC That Performs in the Top 1% of TikTok Ads? Here’s How To Do It.
Picture this: You're starting a UGC and micro-influencer campaign with a dedicated team of experts who guide you step-by-step, share best practices, keep you updated on progress, and never leave you in the dark. 🔦
Let’s turn that picture into reality...
Say hello to minisocial AND say hello to social success. 👏
With minisocial, you can:
Let the minisocial team guide you through a successful UGC/micro-influencer project like they've done with over 1,000 brands since 2018! 💥
* sponsored
💡 Is Your Brand Getting Hit With One Star Reviews?
Reviews can make or break how well your product sells, so ensuring customers are happy with the product is key.
Here’s how you shouldn’t reply to reviews. 👇
While this brand replied, it’s the same canned response for any negative review.
Even when the customer explicitly says, ‘Don’t bother with your canned response.’ 😬
Here are a few different ways to address negativity while building rapport with your audience:
1️⃣ Be Transparent: If you reformulated or redesigned a product and customers are unhappy, give a reason behind your thought process.
Customers appreciate transparency, and if they understand your challenges, they are more likely to hear what you have to say.
2️⃣ Provide Product Education: Perhaps people are frustrated because there is a lack of education about how the new product is supposed to work. If it differs from the old version, let them know.
3️⃣ Commit To Improving: Whether users had problems with the product itself or shipping woes, now is the time to communicate how you will do better in the future. Tell them how you are committed to winning over their trust.
4️⃣ Spin The Negative Reviews Into A Positive: After Glossier reformulated one of its best-selling lip products, it was immediately flooded with scathing comments.
Rather than hiding them, the brand took this customer feedback seriously and went back to its OG formula, using the negative comments as part of their comeback campaign.
Poppi also recently addressed how their OG Root Beer flavor wasn’t up to par with these Instagram carousel posts, highlighting negative feedback and using it to show they are listening to customer feedback.
The post got tons of engagement from followers who appreciated that Poppi wasn’t above roasting themselves.
The takeaway?
Getting a one-star review happens to every brand, so don’t sweat it.
Craft a personalized reply that makes customers feel seen and heard rather than a canned response.
Adding positive humor helps build a rapport with your audience and humanize your brand.
Instead, look at it as free customer feedback and spin it into a positive moment if you can.
😎 Skip The Stress. Make Tax Compliance Easy So You Can Win At Omnichannel Commerce
💥 Omnichannel retail is growing, bringing with it great opportunities… and increasing complexity when it comes to managing tax compliance across multiple channels. 😵💫
Thankfully, this is stress you can skip.
Avalara provides solutions to streamline tax management, improving compliance and operational efficiency for ecommerce businesses. 😎
👏 Solve your tax problems before they become problems.
Discover actionable insights in Avalara’s latest report, The Future of Omnichannel Commerce, including:
🔐 Stay ahead in the evolving omnichannel landscape and unlock growth opportunities with tax automation.
* sponsored
🔎 Is BeReal Having A Resurgence?
While BeReal’s popularity has declined in the U.S., it's seeing a growing number of Gen Z users in Japan.
Why? Japanese users enjoy using the app as a ‘group experience’ shared with friends.
BeReal currently has more than 4.5 million monthly users in Japan and 90% of users “actively create content.”
🎧 How to Win on Amazon in 2025: Search Volume Declines, Tariff Pressures & Brand Equity
The Amazon game is changing.
You’ve probably noticed that search volume is down for the first time in years.
Consumers are pulling back, competition is heating up, and costs are rising—so how do you stay profitable?
In this episode of DTC Podcast, we sit down with Rob & Clifford from Pilothouse, Amazon growth experts, to tackle strategic ranking, conversion optimization, and leveraging off-platform brand awareness to dominate search results.
In this podcast, we cover:
👉 You can listen to the full episode with Rob and Clifford here.
⚡ QUICK HITS
👂 Do you know what your customers are saying about your brand? Syncly helps modern brands gain fast, in-depth market insights through social listening. Stay ahead of trends and get your FREE TRIAL here. *
📰 NEWS
🌐 IN THE SOCIAL SPHERE
What does it take to build a successful brand in 2025?
Building an online business takes a lot of work, but clarifying your value proposition is key.
Customers need to know what sets your brand apart from competitors and if you relate to their pain points.
Click on the link below to read Kyle’s full post and give him a follow!
📅 EVENTS
Google Cloud Next 25 - Google Cloud Next '25 is a large-scale event showcasing Google Cloud's latest technologies and solutions. Attendees can expect to learn about advancements in areas such as artificial intelligence, machine learning, and data analytics.
🗓️ Apr 9-11, 📍 Las Vegas, NV 💰 Free - $2,099
AI Expo - AI Expo is a series of events focused on artificial intelligence and its applications across various industries. The event includes presentations, workshops, and demonstrations showcasing practical AI applications.
🗓️ Apr 18, 📍 Austin, TX 💰 $29
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Was this email forwarded to you? Sign up here.
Please note that items in this newsletter marked with * contain sponsored content.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
