Prepare to have your perspective shifted.

How DEUX's Comparison Chart Boosts Conversions by Simplifying Customer Choices

DEUX uses a clever competitor comparison chart to highlight its unique selling points, making it easier for first-time customers to choose their product.

How Popflex Grew BFCM Sales by 91% with Targeted Email and SMS Strategies

Popflex increased BFCM revenue by 91% year-over-year by optimizing their email and SMS strategy with targeted segmentation and FOMO messaging.

Creative Ad Ideas to Make a Splash for Your End-of-Summer Sale

Get inspired with creative ad ideas for end-of-summer sales, from IG Stories postcards to blurred visuals and website screen grabs.

Pumpkin Spice Searches Spike Early as Brands Kick Off Fall Promotions

Pumpkin spice searches are surging early as brands like Starbucks and Oreo kick off their fall promotions ahead of schedule.

Crayola Leverages Nostalgia by Trademarking Its Iconic Crayon Scent

Crayola trademarks its iconic crayon scent, tapping into nostalgia to strengthen its brand connection and maintain its top position in the art supplies market.

Creative Tops the Priority List for DTC Brands Looking to Stand Out

As attention spans shrink, creative becomes crucial for DTC brands to capture interest and drive conversions. Share your creative challenges in our survey for a chance to win a $250 Amazon gift card.

How Crayola Stays on Top with Creative Marketing and Nostalgia-Fueled Strategies

Crayola maintains its top spot in the coloring market with a strong brand image, innovative products, strategic partnerships, and nostalgia-driven marketing.

Fix These 3 Common Leaks Before Running Paid Ads to Maximize Conversions and Scale Effectively

Ensure your brand is ready for paid ads by fixing key leaks like product market fit, website performance, and content creation to boost conversions and scale efficiently.

Key Questions to Consider Before Moving Your Brand into Retail, According to Tru Earth's Co-Founder

Ryan McKenzie of Tru Earth shares essential questions for brands to consider before expanding into retail to ensure a successful transition.

Mobile Shopping to Dominate This Holiday Season, Plus Key Trends to Watch

Adobe Analytics predicts that 53% of online holiday purchases will happen on mobile devices in 2024, with more trends set to shape this competitive season.

Prepare to Win Black Friday and Cyber Monday with Data-Driven Insights from Particl

Get ready for BFCM with Particl's competitive intelligence platform, offering insights into competitors' sales, top products, and pricing strategies to help you dominate the season.

Salesforce Predicts Key Trends for Q4, Including Increased Competition, Rise of AI in Shopping, and the Importance of Loyal Buyers.

Salesforce predicts increased competition from Chinese shopping apps, a rise in AI-driven product discovery, a shift to online Black Friday deals, and the growing importance of loyal buyers this holiday season.

EQUII's Packaging Transformation Brings Bold Colors and Modern Design to Stand Out and Appeal to Health-Conscious Shoppers.

EQUII revamped its packaging with vibrant colors, bold typography, and a streamlined design to highlight its unique nutritional value and attract health-conscious consumers.

Freightos Expands Digital Services with Shipsta Acquisition, While Dropbox and Bitfarms Make Strategic Moves

Freightos acquires Shipsta to enhance digital shipping services, Dropbox buys Reclaim.ai to strengthen its productivity tools, and Bitfarms acquires Stronghold in a $125 million stock deal.

Google Confirms Audience Insights Glitch, Not Removal, Amid Recent Confusion

Google clarifies that Audience Insights was not removed from Google Ads; a temporary glitch caused it to stop showing in some accounts.

How Four Sigmatic Became the #2 Best-Selling Ground Coffee on Amazon by Boosting PPC Spend and Optimizing SEO and CRO Strategies

Four Sigmatic boosted its Amazon performance by optimizing SEO, CRO, and Pay-Per-Click strategies, resulting in a 115% increase in monthly profit and a 99% rise in active subscribers.