Prepare to have your perspective shifted.

How Brands Are Winning Customers with Personalized Gifting Options like Monogramming

Brands like Charles & Keith and Away are boosting sales and customer loyalty by offering personalization services, such as monogramming, to enhance the gifting experience.

Meta Q4 Prep: Stock Your Audience Pools and Plan Ahead for Peak Season Success

The Pilothouse team shares strategies for Q4 success, including audience expansion, early content planning, and a well-organized marketing calendar.

Creative Content Trend Alert: Highlight What People Will Remember vs. Won’t Remember to Showcase Your Product

Brands are using a new content trend that contrasts what people "won't remember" with what they "will remember," offering a fun way to promote their products.

OpenAI and Anthropic Partner with U.S. Government for AI Safety Testing Agreements

OpenAI and Anthropic sign agreements with the U.S. government to provide early access to AI models for safety testing and risk evaluation.

Study 2023 BFCM Success Stories and Trends to Crush Q4 with minisocial’s Black Friday Deep Dive

Minisocial shares 2023 BFCM success stories, early trends, and tips on leveraging UGC and micro-influencers to help brands prepare for Q4.

How Warby Parker Disrupted the Eyewear Industry with Affordable Pricing, Innovative Try-On Services, and Customer-Centric Marketing

Warby Parker's customer-centric tactics, including affordable pricing, innovative try-on services, and strategic brand positioning, have driven their growth and success in the competitive eyewear market.

Discover the Future of Creative Strategy at Motion's Free Summit Featuring Top DTC Experts

Join Motion's 3rd Annual Creative Strategy Summit for insights from top DTC experts on the latest trends in creating winning ads.

How Ollie Scales as a Premium Pet Food Brand by Integrating Brand and Performance Marketing Strategies

Nicole Sumner, Brand Director at Ollie, discusses how the premium pet food brand integrates brand identity with performance marketing, SEO, partnerships, and AI to drive growth.

Slowdown in Spending? Don’t Worry, It’s Normal as Shoppers Prepare for the BFCM Rush

A slowdown in spending is typical as consumers hold off on purchases leading up to the busy BFCM period.

DTC556 - Banter

This is an archived issue of the DTC newsletter.

DTC556 - UGC

This is an archived issue of the DTC newsletter.

🎶 Viral Vibes: How Sustainable Brands Are Winning with BBL Drizzy!

Sustainable brands are creatively using the viral BBL Drizzy song to promote their products, gaining significant engagement and showcasing their plastic-free values.

🙃 Breakthrough Insights: Mastering Creative Strategy with True Classic!

Learn how mega brands like True Classic achieve creative breakthroughs with strategic planning, AI integration, and trend adoption in this exclusive event.

🚀 Turbocharge Your Meta Campaigns with the Duplicate Feature!

Learn how to quickly build out creative tests on Meta using the duplicate feature, streamlining your campaign creation process.

🌐 Building Trust: Transparency in the Social Sphere

Building a loyal community means being transparent about your brand's successes and mistakes, making it easier for buyers to connect and support you.

Good Morning: Google Eyes TikTok Ad Dollars Amid Ban Uncertainty

Google is capitalizing on the potential TikTok U.S. ban by encouraging advertisers to switch their ad spending to YouTube, aiming to capture the short-form video market.