Prepare to have your perspective shifted.

DTC547 - Mala Candles’ Earth Day Campaign [DTC Archive]

We analyze candle brand Mala’s Earth Day campaign and why their landing page’s positive messaging makes consumer’s feel good about spending.

DTC540 - Benefit Cosmetics x Scrub Daddy Collab [DTC Archive]

We explain why Benefit Cosmetics and Scrub Daddy’s limited edition kit is a great strategic move for both brands and our future products prediction.

DTC542 - Google Ad Customizers Phase Out [DTC Archive]

We go over how Google is phasing out ad customizers for ETAs and DSAs and pushing responsive search ads as the most effective ad format by the end of May.

DTC543 - Lemme's Build Your Own Bundle Feature [DTC Archive]

How activewear brand POPFLEX capitalized on their lilac skirt mention in Taylor Swift’s Tortured Poets album with their marketing campaign.

DTC541 - 3 Plant Based Packaging Options [DTC Archive]

Highlighting companies that provide plant based packaging options using mycelium, wood waste, and plant residue for sustainably conscious brands.

DTC537 - Social Proof Ecommerce Examples [DTC Archive]

Two fun and creative social proof ecommerce examples using social media comments and press mentions for your PDP pages to build customer trust.

DTC539 - Analyzing Supergoop’s Festival Strategy [DTC Archive]

How sunscreen brand Supergoop positioned their product as a must have for Coachella festival season using social media, influencers, and product placement.

DTC538 - TikTok’s New Ad Placement Features [DTC Archive]

TikTok rolls out new ad placement control features called Category Exclusion and Vertical Sensitivity for advertisers plus a new Brand Safety Hub.

DTC534 - Mother’s Day Campaign Insights [DTC Archive]

Sharing valuable Mother’s Day campaign insights and product trends so ecommerce owners can capitalize on this high-intent shopping period.

DTC532 - Lemme's Build Your Own Bundle Feature [DTC Archive]

How vitamin brand Lemme's Build Your Own Bundle feature helps increase online conversions and average order value with a custom product bundle.

DTC536 - Pinterest Wedding Trends Report [DTC Archive]

We offer tactical advice for fashion, beauty, and jewelry brands on how to leverage these Pinterest 2024 wedding trends to maximize online visibility.

DTC535 - How Brands Celebrated Earth Month [DTC Archive]

Learn how brands are celebrating Earth Month with low waste tips, creative recycling initiatives, and sustainability reports to promote transparency.

DTC530 - Create a Custom Amazon Store Journey [DTC Archive]

How to create a custom Amazon Store journey that helps guide customers towards their desired purchase and increases engagement and conversions.

DTC531 - How To Warm Up Your Meta Pixel For Ads [DTC Archive]

We provide step-by-step instructions on how to warm up your Meta pixel so the algorithm has enough data to help with targeting and conversions.

DTC533 - Meta’s Opportunity Score Feature [DTC Archive]

Explaining how advertisers can take advantage of Meta’s new Opportunity Score feature to improve and optimize their ad campaigns and ad sets.

DTC528 - Neil Patel’s Content Strategy [DTC Archive]

We sit down with thought leader and SEO expert Neil Patel on how to repurpose top performing content and discuss the future of AI written content.