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How Much Should You Spend on Branded Keywords? Optimize Your Ad Budget!
Learn how to balance spending on branded keywords without overspending by experimenting with reduced budgets and monitoring GA4 organic revenue to maintain optimal performance.
August 28, 2024
Smart Marketing: How VENROY Leveraged Rhode Pop-Up Traffic for Massive Exposure
VENROY capitalized on the high foot traffic from the Rhode pop-up in NYC by handing out branded water, leading to a spike in online searches and user-generated content on TikTok.
August 28, 2024
DTC553 - Instagram Launches New Stickers [DTC Archive]
Here’s how brands can take advantage of Instagram’s four new interactive stickers to create more customer engagement over Instagram Stories.
August 28, 2024
DTC554 - Analyzing OLIPOP’s Landing Page [DTC Archive]
Learn how OLIPOP’s creative and interactive landing page helps bring in repeat traffic and creates buzz around their new Barbie-inspired flavor.
August 28, 2024
DTC552 - Jentle Salon Is A Hit With Gen Z [DTC Archive]
We analyze why Gentle Monster and Blackpink’s Jennie latest collaboration is a hit with Gen Z due to its emphasis on customization and cost savings.
August 28, 2024
DTC555 - Amazon’s Search Query Performance [DTC Archive]
We explain how to analyze Amazon’s search query performance report and why the metric brand share of impressions is so important to evaluate.
August 28, 2024
DTC550 - Three AANHPI DTC Brands To Watch [DTC Archive]
We look at three Asian owned businesses that are crushing it in the DTC space. Get to know the founders and ways to support these AANHPI brands.
August 28, 2024
DTC549 - Chamberlain Coffee Collab with 818 [DTC Archive]
We analyze why the Chamberlain Coffee and 818 Tequila collab makes sense and why the limited edition espresso martini kit sold out so quickly.
August 28, 2024
DTC551 - Tips To Write A Strong Call To Action [DTC Archive]
We break down how a brand can create a strong call to action using specific words and phrases to get customers to click through plus examples.
August 28, 2024
DTC548 - How Is Gen Alpha Different from Gen Z? [DTC Archive]
Learn about Generation Alpha’s key characteristics, how they are different from Gen Z, and their favorite product discovery channel, YouTube.
August 28, 2024
DTC545 - A/B Testing Amazon Listing Images [DTC Archive]
We discuss the benefits of A/B testing your Amazon listing images plus share results from Pilothouse’s client CorneaCare with visual examples.
August 28, 2024
DTC546 - Virtual AI Influencers Pros and Cons [DTC Archive]
virtual-influencers-pros-and-cons
August 28, 2024