Prepare to have your perspective shifted.

Engage Your Audience: Puzzle Ads Are the New Trend in Creative Marketing

Puzzle ads are trending on social media, capturing attention by dividing product images into sections for viewers to unscramble. This engaging format keeps audiences guessing and encourages interaction in the comments, making it a creative strategy worth testing.

Boost Engagement: Outway's Run Club Event Sparks UGC with Performance Socks

Outway founder Rob Fraser shared a snap from a recent run club event where participants received Outway socks, generating excellent user-generated content (UGC). Tapping into active communities can be a significant strategy for performance-wear brands.

Unlock Explosive Growth at C-Suite Mastermind: Exclusive Offer Inside!

Join us for the C-Suite Mastermind in Victoria, BC, this September, featuring top mentors and exclusive insights from successful brand owners. Save $500 with the DTCREADER promo code until July 1st.

Inside Rihanna's Fenty Hair Pre-Launch Email Mastery: Engage, Excite, and Convert!

Rihanna launched Fenty Hair with a savvy email strategy, offering early access, discounts, and daily communication to build excitement and reduce buying friction before the official release.

Unleash Meta Ads Library: Insider Tips to Spy, Learn, and Inspire!

Learn how to use Meta Ads Library to spy on competitors, find creative inspiration, and optimize your ad strategies with tips from the Pilothouse Meta team.

Engage Your Audience: The Secret to Shorter, More Effective Ads

Shorten your ad videos to keep viewers engaged and avoid losing their interest.

Prime Day Is Here: Megan Thee Stallion Drops New Anthem for July 16-17!

Prime Day is set for July 16-17, featuring a new song and music video by Megan Thee Stallion to celebrate the event.

How Gen Z Redefined the Marketing Funnel: The New Rules of Engagement

Gen Z has transformed the marketing funnel into a nonlinear journey, influenced heavily by social media, in-person experiences, and strong brand communities.

Revamp Your SMS Strategy: Insights from Yotpo’s National SMS Waste Day!

Join Yotpo's National SMS Waste Day to learn from experts how to update your SMS strategies, featuring insights from the 2024 SMS Benchmark report and a success story from Princess Polly.

Five Irresistible Copy Hooks to Boost Your Next Campaign!

The Pilothouse Meta team shares five effective copy hooks to try in your next promo campaign, designed to grab attention and boost engagement.

Mergers & Acquisitions: OpenAI Expands, Daydream and HeyGen AI Secure Major Funding

OpenAI acquires enterprise data startup Rockset, Daydream receives $50 million to build an AI search engine for ecommerce, and HeyGen AI raises $60 million to enhance video generation capabilities.

TikTok Battles U.S. Ban: What It Means for Advertisers and Alternatives

TikTok is fighting the U.S. ban in federal court, while advertisers prepare to shift to Facebook Reels and YouTube Shorts if the app is banned.

Five Engaging Pop-Up CTA Alternatives to Grow Your Subscriber List

Discover five effective email pop-up call-to-actions to grow your subscriber list without offering discounts, including early access, giveaways, charitable contributions, personalized experiences, and gifts with purchase.

Unlock AI Potential: Build Your Own Brand GPT with Pilothouse Experts!

In this podcast episode, Pilothouse experts Evan O'Gorman and Braydon Germain discuss how they use custom GPTs and AI tools to optimize workflows and enhance ad strategies.

Internet Reacts to ChatGPT's Future PhD-Level Intelligence: Jokes and Concerns Abound

OpenAI predicts ChatGPT will reach PhD-level intelligence by 2026, sparking a mix of amazement and humor online, with users joking about the AI also experiencing depression and mental breakdowns.

Create Ads Directly from GA4: New Audience Segments Feature Unveiled

Advertisers can now use GA4 to view Audience Segments and leverage user data for remarketing or personalized ad targeting campaigns.