Prepare to have your perspective shifted.

Prime Day Preview: Get Ahead of the Game with Early Deals and Competitive Strategies

Amazon sellers are rolling out early Prime Day deals, pushing ecommerce owners to adjust pricing strategies and create enticing bundles to stay competitive.

Unlocking SMS Success: Klaviyo's Exclusive Webinar Reveals Consumer Insights

Klaviyo and Recharge surveyed 8,000 consumers to uncover their true thoughts on SMS marketing, revealing insights on regional interactions, message frequency, preferred content, and list growth strategies.

Strike Gold: Crafting Olympic Content to Captivate TikTok Audiences

The upcoming Summer Games offer brands a huge opportunity for visibility and sales, with TikTok sharing audience stats and tips for creating engaging Olympic-themed content.

Effortless UGC Ads: Say Goodbye to Agencies and Endless Reshoots with Airpost

Airpost streamlines the creation of unlimited UGC ads by combining AI and a proprietary video library, eliminating the need for talent negotiations, waiting on footage, and revisions.

Email Design Mastery: Lessons from Gucci and Ralph Lauren on Simplicity and Performance

In the latest DTC Podcast, Pilothouse’s Head of Email and Retention, JoGo, discusses simplifying email marketing strategies by analyzing successful designs from industry leaders like Gucci and Ralph Lauren.

Master Your Focus: Robin Sharma's 90/90/1 Method for Crushing Goals

Leadership expert Robin Sharma’s 90/90/1 method involves dedicating 90 minutes a day for 90 days to focus on your most important goal, helping you cut out distractions and achieve success.

Help Us Double Our Podcast Listeners: Join the DTC Podcast Movement!

DTC Newsletter aims to increase podcast listeners from 9.8% to 20% in the next 30 days by encouraging subscribers to tune into the DTC Podcast on Apple or Spotify.

Transform Your PDPs: From Bland to Brand-Building Storytellers

Many product detail pages (PDPs) use bland images and keyword-stuffed descriptions, missing an opportunity to engage customers. Eko's free guide shows how to use storytelling, engaging visuals, and emotional narratives to enhance your PDPs.

Shopify's Summer Update: New Tools, Enhanced Checkout, and More!

Shopify's Summer Edition update introduces over 150 new products and features, including enhanced cross-border management, improved checkout experiences, advanced analytics tools, customizable theme settings, and expanded AI capabilities with Shopify Magic.

Unlock Unlimited Content: Minisocial Partners Brands with Top Micro Influencers

Minisocial partners brands with high-quality micro influencers to create a never-ending library of fully-licensed content, shared with their followers. No long-term commitments, just impactful content production.

Mastering Omnichannel: Sarah Carusona's Growth Strategies for Alpha Lion

In the latest DTC Podcast, Sarah Carusona, fractional Head of Growth at Alpha Lion, discusses her data-driven approach to omnichannel marketing, the role of content in DTC branding, and strategies for maintaining a premium brand without discounting.

Master the Content Game: Persistence Pays Off in Social Media Marketing

Persistence is crucial for success in content marketing. Direct mail campaigns for cart abandoners can drive high ROAS, while celebrating quirky holidays can boost engagement. Recent news includes Target and Shopify's partnership, TikTok's new image-sharing app, and Emma Chamberlain's Lancome campaign.

Shopify's Big News: Partnership with Target Plus for U.S. Merchants!

Shopify announced a partnership with Target, allowing U.S. merchants to sell on Target Plus. This follows over 150 updates in their Summer '24 Edition. Shopify President Harley Finkelstein says this will help brands reach millions of new customers.

Unlock SMS Success: What Consumers Really Think When They Get Your Texts

Klaviyo surveyed 8,000 consumers globally to understand their preferences for receiving SMS from brands. Key findings include that 86% made 2+ purchases via SMS in the last year, 65% accelerated their buying due to SMS, and 72% expect at least one SMS message per week.

Boosting AOV: How Phlur Uses Shopify Apps to Drive Revenue

Phlur, a modern fine fragrance brand, leverages Shopify apps to drive revenue growth. Key tools include EG Auto Add To Cart for upselling, Rebuy Personalization Engine for AI-driven product recommendations, and PushOwl & Brevo for personalized push notifications, all contributing to higher average order value (AOV) and decreased cart abandonment.

ButcherBox Boosts Revenue 5.5x with Klaviyo SMS in One Quarter

ButcherBox saw a 5.5x revenue increase in a single quarter after implementing Klaviyo SMS to notify customers about order deliveries and encourage reorders. They also achieved 63K SMS sign-ups, 5.5x YoY growth in SMS revenue, and 33% YoY growth in order rate from SMS campaigns in Q1 2024.