Prepare to have your perspective shifted.

Tackling High Ad Costs and Low ROAS: Your Influencer Marketing Solution

SARAL's Automate Program helps e-commerce brands struggling with high ad costs and low ROAS by providing influencer marketing expertise and management.

How VERAFIED Uses Shopify Apps to Boost Global Sales

VERAFIED, a premium accessories brand, uses Shopify apps like Geolocation, Klarna, Ghost Retail, and Wishlist Plus to cater to a global audience and enhance conversions for their high-priced items.

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Google Shifts Ad Payment Policy: Automate by July 31 or Risk Suspension

Google is requiring high-growth advertisers to switch to automatic payments by July 31 to avoid account suspension.

How This Brand Doubled Sales and Boosted AOV by $30

A service-based brand doubled their sales and increased their average order value by over $30 through Pilothouse's Pilot Program.

AI Unveils Top YouTube Ad Trends for 2024

Google's AI analyzed over 8,000 YouTube ads, revealing key trends for successful campaigns, including highlighting diversity, embracing self-expression, fostering community, and incorporating fantasy.

Transform Dull Product Descriptions Into Engaging Stories

Most product descriptions are boring. Learn how to craft stories, tap into emotions, and show real-life value to engage customers with eko’s free guide.

Mastering Meta Breakdowns: Boost Ad Performance with These Tips

Learn how to use Meta breakdowns to analyze ad performance by age, gender, platform, and placement, helping you find areas to scale and optimize your campaigns.

LSKD’s Creative Ad Hooks Users for Mid-Year Sale

Apparel brand LSKD uses a unique POV and trending audio to create an engaging ad for their mid-year sale, designed to capture attention and increase engagement.

Former OpenAI Chief Scientist Launches Safe Superintelligence Inc.

OpenAI’s former chief scientist, Ilya Sutskever, announced his new AI company, Safe Superintelligence Inc., focused on prioritizing AI safety over commercial gain.

DUDE Wipes Dominate Market with Walmart Partnership

DUDE Wipes scaled their brand using Walmart Marketplace and Walmart Fulfillment Services, highlighting Walmart's support for small businesses and the advantages of its platform.

Why Perplexity AI Is the Next Big Thing in Search

Perplexity AI is gaining attention as an alternative to Google, offering trustworthy answers with real-time web access, detailed sources, and a conversational search experience.

Toss Outdated SMS Strategies: Join Yotpo’s National SMS Waste Day on July 23rd

Yotpo's National SMS Waste Day on July 23rd will teach you how to replace inefficient SMS tactics with strategies that increase ROI, featuring industry experts sharing best practices.

Boost Ad Performance: Consistency in Naming Conventions Is Key

Consistent ad naming conventions help analyze performance based on creative angles, copy, products, and collections, allowing for better data-driven decisions and increased ROI.

Has AI Triggered a Generational Cull of Software Vendors? Richard Jones on SaaS's Outcome-Based Future

Richard Jones of Wunderkind discusses how AI is shifting SaaS from human-centered workflows to outcome-based services, transforming ecommerce marketing and boosting revenue.

Investing in Community Building: Why It's Critical for Loyal Customers and Valuable Feedback

Building a community is essential for finding loyal customers and gaining valuable feedback, making it a worthwhile investment for businesses.