Prepare to have your perspective shifted.

Supercharge Your Meta Ad Campaigns with Bulk Editing Efficiency!

The Pilothouse Meta team shares a time-saving tip for building Meta ad campaigns using bulk editing to streamline the process and maximize productivity.

Quick Hits: Streamline Programs, Big Mergers, and Social Media Tips!

This section covers managing affiliate and influencer programs with Social Snowball, recent mergers and acquisitions in the tech industry, and tips for creating effective social media ads.

YouTube's New Tool: A/B Testing Thumbnails for Better Engagement

YouTube introduces Thumbnail Test & Compare to help brands improve video engagement by testing up to three different thumbnails.

How Calm's TV Campaign with Tatari Boosted Subscriptions by 60%

Calm saw a 60% increase in subscriptions by partnering with Tatari for a TV campaign, leveraging both linear and streaming ads.

Google's New Search Console Update Boosts Insights for Ecommerce Owners

Google's latest Search Console update provides ecommerce owners with enhanced insights into their product listing performance, including metrics from the Google Search Image tab.

Meet Eric from DTC at GROW NY: An Unmissable Event for Marketers

Eric from DTC will attend GROW NY on July 9th, a major event for growth marketers and Shopify Plus brands with talks and workshops on ecommerce strategies.

Unlocking Amazon Ad Potential: Overcoming Automation Pitfalls

Rob and Clifford from Amazon Pilothouse discuss the pitfalls of over-relying on automation in Amazon advertising and the importance of investing in non-branded keywords.

Viral TikTok Trend: Capturing Genuine Reactions for Organic Views

A new TikTok trend involves recording your boss's reaction to capture genuine moments and boost organic views.

TikTok Unveils AI Avatars and Multilingual Dubbing for Advertisers

TikTok introduces AI-generated avatars and AI Dubbing for translating ad content into over ten languages, enhancing global reach for advertisers.

Optimize Your Prices with AI and Boost Sales by 20%

Priya.ai analyzes extensive data to optimize product pricing, boosting sales by 10-20% per product for Shopify merchants.

Boost Your SEO: Leverage Customer Reviews for Better Rankings

Customer reviews can improve your SEO by adding relevant keywords and long-tail phrases to your product pages.

Personalized Direct Mail: The New Frontier in Customer Engagement

Poplar offers a direct mail platform that personalizes mail just like digital ads, enhancing engagement and ROI.

From Google to DTC: Ben Kruger’s Journey to Dropshipping Success

Former Google Ads rep Ben Kruger shares his journey to launching a successful dropshipping business and key tactics for scaling profitability.

Google Now Supports Custom Event Data Import for Enhanced Analytics

Google announces support for custom event data import, allowing businesses to combine Google Analytics data with external sources for better reporting.

Introducing: Must-Attend Ecommerce Events for Summer 2024!

New section added featuring must-attend ecommerce events for the rest of the summer, along with insights on effective catalog ads, successful Shopify apps, and a popular cake ad.

Boost Your ROAS: Why Catalog Ads on Meta Outperform Other Ad Types

The Pilothouse Meta team finds that catalog ads on Meta deliver a 20% higher ROAS and double the click-through rate compared to single image and video ads.