Prepare to have your perspective shifted.

Wellness Brand Sees 155% Revenue Increase After Joining Pilothouse's Pilot Program

A wellness brand experienced a 155% revenue increase after joining Pilothouse’s Pilot Program, thanks to strategic campaign management and creative optimization.

Solo Stove Partners with Snoop Dogg Again for a Blunt Marketing Campaign

Solo Stove partners with Snoop Dogg again for a direct and humorous marketing campaign after a previous collaboration received mixed reactions.

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DTC Debates All In on Amazon Versus Diversified DTC Strategies

In this podcast, Pilothouse experts debate the pros and cons of focusing on Amazon versus a diversified DTC strategy, discussing organic reach and customer data ownership.

Users Ask ChatGPT for Honest Instagram Feed Reviews Leading to Hilarious Results

Users are asking ChatGPT for honest feedback on their Instagram feeds, resulting in humorous and detailed responses that brands can use to engage with their audience.

💪The Email & SMS Checklist to Grow Like Top-Performing Brands

How to grow your brand through email and SMS

Leveraging Media Coverage in Your Ads: A Social Media Strategy

Using media coverage in your ads is an effective way to capture mid-funnel customers. Highlights include Postscript's method to improve subscriber acquisition, Microsoft's new AI-powered PCs, OpenAI pausing the ‘Sky’ voice option, Real Simple's shoppable issue with Pinterest, and Glossier using negative Reddit comments for promotion.

Small Details That Enhance Customer Experience

This section highlights how Epic Gardening's animated cart icon enhances customer experience. It also covers Amazon's AI-powered ads with lower CPAs, Google's removal of incorrect AI Overview answers, Walmart's gamified marketplace, and e.l.f. Cosmetics' online sales growth driven by their loyalty program.

"Make Your Independence Day a Boom with These Brand-Building Strategies"

"Celebrate Independence Day with strategies to boost July sales, scale your brand, and craft compelling product origin stories."

How Pilothouse Boosted Email Revenue by 145% Without Spending a Dime

Pilothouse revitalized a wellness brand's email strategy, leading to a 145% revenue increase without additional spending by focusing on list health, segmentation, and template redesign.

Four Ways to Ride the Prime Day Wave and Boost Your Ecommerce Sales

As Prime Day approaches, ecommerce brands can boost sales by running their own promotions, adjusting pricing strategies, fostering customer loyalty, and planning ahead to compete with the July sales frenzy.

How Pilothouse Doubled Click-Attributed Sales with Strategic Meta Ad Optimization

Pilothouse's Meta team doubled click-attributed sales for a U.S. DTC brand by optimizing campaigns for conversions, standardizing attribution settings, and testing strong promotional offers.

Share Your Product’s Journey: Engage Customers by Telling the Story Behind Its Creation and Challenges.

When running low on content ideas, consider sharing your product’s story, including the challenges and inspiration behind its development, to captivate and engage customers.

Avoid Apple's 30% Fee When Promoting Social Ads from iPhones—Find Out How

Apple now applies a 30% service fee for promoting Facebook and Instagram posts via iPhones or iPads due to in-app payment rules, impacting advertisers worldwide.

Unlock Growth Insights from Top DTC Operators at C-Suite Mastermind in September

After studying nearly 500 successful DTC brands, it's clear that community-building with other operators is crucial for growth. Join C-Suite Mastermind this September to learn from Apex Operators of top brands.

How To Nail Your Rebrand on Paid Social: Four Tips from Pilothouse

Pilothouse shares four key tips for successfully transitioning your brand on paid social, emphasizing flexibility, patience, maintaining the same pixel, and focusing on evergreen ads.