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How Sunk Cost Bias Can Reduce Customer Churn
Leverage sunk cost bias to boost retention with progress bars, free trials, subscriptions, and loyalty reminders that keep customers engaged.
March 12, 2025
2025 Ad Creative Cheat Sheet: What Works on Meta Now
Motion analyzed $100M in ad spend and surveyed 500+ advertisers to reveal the top 7 creative trends driving success on Meta in 2025.
March 12, 2025
The Future of Ecommerce Growth With Taylor Holiday
Taylor Holiday shares why ecommerce brands must shift from chasing revenue to focusing on profitability, smarter ad spend, and product expansion for sustainable scaling.
March 12, 2025
Get UGC That Performs in the Top 1% of TikTok Ads
Minisocial helps brands generate high-performing UGC, go viral with micro-influencers, and build a community of superfans.
Trends
March 12, 2025
Optimize Your Amazon Merchandising for Maximum Sales
Learn key strategies from Pilothouse’s Amazon experts on how to improve visibility, conversions, and profitability through better merchandising.
March 12, 2025
OpenAI Nears $300 Billion Valuation with SoftBank Investment
SoftBank is set to invest $40 billion in OpenAI, pushing its valuation to $300 billion—putting it on par with TikTok’s parent company, ByteDance.
Marketing Stats
OpenAI
AI News
March 12, 2025
Rethinking Profitability: Smarter Marketing Investment Strategies
Bradley Keefer from Keen Decision Systems explains why ROAS isn’t enough, when to shift from performance to brand-building, and how to optimize cross-channel spend.
DTC Podcast
Scaling
March 12, 2025
Shopify Optimization Strategies Every DTC Founder Should Know
Shopify expert Kurt Elster shares underutilized features and strategies to improve navigation, landing pages, and promotions for better conversions.
March 12, 2025
PMax Just Got Smarter: Key Updates for 2025 Success
Learn how Google’s latest PMax update impacts campaign strategies, ad rank, audience segmentation, and hybrid campaign opportunities in this expert-led discussion.
AKNF Podcast
GOOGLEADS
Pilothouse Tips & Tricks
March 12, 2025
How Meshki Boosts Conversions With Urgency Tactics
Meshki uses dynamic messaging and FOMO-driven callouts on product pages to drive quick conversions—here’s how you can do the same.
March 12, 2025
How Meshki Drives Urgency, Google PMax Updates, and Trending Post-Holiday Searches
Learn how Meshki boosts conversions with psychological tactics, get the latest on Google PMax updates, and discover the trending search query post-Christmas.
March 12, 2025
Reduce Churn, Salty Britches’ Growth Playbook, and Google’s QR Update
Discover how sunk cost bias reduces churn, how Salty Britches scaled without paid ads, and how Google’s new QR code speeds up review collection.
March 12, 2025
The Future of Consumer Marketing: Exclusive Klaviyo Webinar
Learn how to create seamless experiences, personalize at scale, and build lasting customer relationships in Klaviyo’s March 17 webinar.
March 12, 2025
Dairy Queen’s Snowbank Stunt, Top Marketing Events, and Growth Strategies
Discover how Dairy Queen turned snowfall into a viral OOH campaign, plus key marketing events and strategies to scale your brand efficiently.
Ad Campaign Breakdown
March 12, 2025
Klarna Targets IPO for This Week
Swedish fintech giant Klarna is preparing for a U.S. IPO, aiming to raise at least $1 billion at a valuation exceeding $15 billion.
Breaking News
March 12, 2025
How Founder-Led Content Lowers CAC and Builds Brand Affinity
Learn why DTC founders should be the face of their brands—boosting trust, lowering acquisition costs, and creating lasting engagement.
AKNF Podcast
Pilothouse Tips & Tricks
Content Strategy
March 12, 2025