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Email Fight Companion: Fashion Brands' Marketing Strategies Analyzed
Explore how top fashion brands like Anthropologie and Ralph Lauren use storytelling, HTML emails, and brand identity in their campaigns, as Pilothouse experts break down their effectiveness.
November 21, 2024
Perplexity Launches AI Shopping Tool Buy with Pro
Perplexity’s new AI tool, Buy with Pro, streamlines ecommerce by enabling consumers to checkout directly on its platform for select products, redefining online shopping convenience.
Ecommerce Strategy
AI
BFCM
November 21, 2024
Coca-Cola Faces Backlash Over AI-Generated Holiday Ad
Coca-Cola's AI-generated holiday commercial sparks criticism for visual inconsistencies and perceived inauthenticity, challenging the brand’s “real thing” messaging.
November 19, 2024
Capitalize on Holiday Streaming Trends with Roku CTV Ads
Consumers spend more time streaming than on social—launch targeted Roku CTV campaigns now to reach engaged audiences during Black Friday’s peak streaming period.
November 19, 2024
Stay Compliant with Google Ads’ 2025 Customer Match Policy Update
Learn how to align with Google Ads’ updated Customer Match policy, ensuring proper data usage, avoiding targeting minors, and adhering to first-party data requirements to maintain account access.
November 19, 2024
Capture Black Friday Shoppers with Roku’s Interactive CTV Ads
Leverage Roku Ads Manager’s interactive formats and real-time optimization to engage holiday shoppers directly from their screens during Roku’s peak streaming period.
November 19, 2024
Manly Bands’ High 8-Figure Growth: Designs, Collabs, and Optimization
Discover how Manly Bands scaled with unique materials, customer-driven designs, tech upgrades, and creative partnerships like Jeep and Jack Daniels in this insightful podcast episode.
November 19, 2024
Look-a-Like Contests Go Viral as Brands Leverage the Trend
Discover the surge in look-a-like contests inspired by Timothée Chalamet, how brands like MCoBeauty are capitalizing on the trend, and its impact on marketing strategies.
November 19, 2024
Meta to Launch Ads on Threads as Platform Hits 275M Users
Discover Meta’s plans to introduce ads on Threads, Superfeet’s trust badge strategy for conversions, and how to optimize email campaigns and adapt to Google Shopping Ads' latest updates.
Platform Update
Conversion Rate Optimization
Email Strategy
November 19, 2024
BFCM 2024 Unpacked: Key Insights and Strategies Revealed
Join Wunderkind’s live event on December 3rd to explore exclusive BFCM data, learn hyper-personalized messaging tactics, and uncover trends to maximize revenue and customer loyalty year-round.
BFCM
Consumer Insights
Email Strategy
November 19, 2024
How Superfeet Boosts Conversions with Trust Badges
Discover how Superfeet’s “Tested and Trusted” section uses trust badges to highlight expertise, quality, and guarantees, driving consumer confidence and a 42% higher conversion rate.
Conversion Rate Optimization
Ecommerce Strategy
Customer Experience
November 19, 2024
Scale Your Brand Like Native, MeUndies, and Banza with minisocial
Discover how minisocial drives top-performing TikTok ads, boosts ROAS, and delivers 400% ROI through micro-influencer content, helping both small teams and Fortune 500 brands stay relevant and impactful.
Influencer Marketing
TikTok
UGC Campaign
November 19, 2024
Pilothouse’s Email Retention Secrets with Jordan Gordon
Explore Jordan Gordon’s insights on turning email into a revenue machine with tips on inboxing, segmentation, and sustainable monthly messaging, plus Black Friday strategies from TWBERP.
Email Strategy
Retention Marketing
DTC Podcast
November 19, 2024