Good morning,
Here’s what you’ll find in today’s DTC:
🥑 Chipotle partners with fitness app Strava for a motivational campaign that includes winning delicious rewards.
🏃 Learn how FabFitFun built a thriving billion-dollar subscription business and redefined how customers discover and experience products.
🎨 Wondering which CTA color converts the best? Scroll down for the revealing stats!
💸 And… TikTok promises U.S. advertisers refunds ahead of a potential ban.
You’re reading this newsletter along with new subscribers from: Perfect Pots, Zipcar, and Chop Stop Salad Co. 👋
🥣 How This Ceramics Brand Boosts Sales and Reduces Returns
Jono Pandolfi supplied hand-crafted ceramics to restaurants worldwide before being forced to pivot during the pandemic.
When restaurants were forced to shut down, he decided to create an online store offering high-quality ceramics designed for chefs for the everyday consumer.
Fast forward to 2025, and his DTC sales now bring in almost half of the business's revenue.
On average, the online store brings in nearly a quarter million dollars a month.
Here are the Shopify apps he’s using to accelerate sales:
1️⃣ Attrac: This app boosts sales with high-converting announcement bars, cross-sell offers, and email pop-ups.
2️⃣ Gift Reggie: This tool creates a gift registry on your site to help you sell more and reduce returns.
Users can also create a wedding or baby registry and customize it to their liking.
On Jono Pandolfini Designs, every PDP has an option to ‘add to registry’ or ‘create a registry’ for users shopping for a special occasion.
3️⃣ Shoplift: A/B test elements on your website to optimize conversions.
Test themes, templates, and pricing to see what helps optimize conversions.
You can also use the Lift Assist feature to auto-generate an A/B test that matches your brand and store design.
Want us to spy on another brand? 👀 Reply to the newsletter and let us know!
🌎 Turn Today’s Economic Pressure Into Tomorrow’s Global Growth
Want to discover the key challenges and major opportunities for turning today's economic pressure into tomorrow's global growth? 💥
Don't miss Swap's "10 Predictions for Ecommerce Success in 2025."
Explore the trends set to define ecommerce this year and the roadmap to thrive amidst global uncertainty. 🗺️
Your roadmap includes:
📦 Swap is the EcommerceOS for Shopify brands, consolidating shipping, returns, package protection, tracking, and cross-border logistics under one roof, saving brands upwards of 30% on their ecommerce tech stack.
Don’t just weather economic pressure—transform it into global success.
* sponsored
🎧 The Email Game Has Changed in 2025
In this episode of TWBERP, Jordan Gordon from Pilothouse sounds the alarm on the most pressing challenges for email marketing in 2025.
Gmail and Yahoo’s new rules are killing reactivation campaigns.
This seismic shift means that building and retaining an engaged audience has never been more critical.
In this podcast, we cover:
If you rely on email for revenue, this is the episode you can’t afford to miss.
👉 You can listen to the full episode with Jordan here.
🌐 IN THE SOCIAL SPHERE
Every business needs new customers but don’t neglect your existing loyal buyers.
Give them the VIP treatment by giving them early access to product drops or ask for their feedback so they know their opinions are valued.
⚡ QUICK HITS
👀 Looking for a partner to help your brand hit its 2025 goals? Choose one that will be as invested in your business goals as you are. Book a free call with the Pilothouse partnerships team here.
📅 EVENTS
Figma Config - A developer-focused conference exploring the future of design and development. Attendees can expect insightful sessions on topics such as collaborative workflows, design systems, and innovative Figma plugins.
🗓️ May 6-8, 📍 San Francisco, CA 💰 $399
Generative AI Summit - The AI Accelerator Institute event in New York is an exclusive gathering focused on advancing artificial intelligence strategies within business environments. Attendees can expect a diverse crowd of industry leaders, innovators, and tech enthusiasts representing major companies, startups, and research institutions.
🗓️ June 11, 📍 New York, NY 💰 $299 - $445
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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