Good morning,
Hereās what youāll find in todayās DTC:
š Colorful Y2K nostalgia. Louis Vuitton reunites with Japanese artist Takashi Murakami and brings back its iconic 2000s collab.
š How Biosteel went from bankruptcy to profitability. Dan Crosby shares how he saved his favorite hydration brand and pivoted in just one year.
š¤ Andā¦not getting the outcomes you want? You might not be asking the right questions.
Youāre reading this newsletter along with new subscribers from: Circulayo, Pur Kombucha, and Common Pantry. š
š” Louis Vuitton and Murakami Celebrate 20th Year Anniversary with A New Collab
Over 20 years ago, fashion house Louis Vuitton partnered with Japanese artist Takashi Murakami on a collection that blended contemporary art and high end design.
Then Creative Director Marc Jacobs asked for a series of bag and accessory designs to showcase in LVās Spring 2003 collection.
The result? One of the most ground-breaking and commercially successful collaborations of all time.
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Why this collab worked:
Murakami, known for his unique approach to design, reimagined Louis Vuitton's signature LV logo and gave it a colorful touch.
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The result?
The LV x Murakami collection became one of the most talked about partnerships in the early 2000s, and some of the bags were a favorite among celebrities and consumers.
Murakamiās whimsical reinterpretation of the logo injected fun and color with anime-inspired motifs.
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Fast forward to nowā¦
The updated colorful campaign stars House Ambassador and actress Zendaya and is inspired by the Japanese term kawaii (meaning cute). The re-edition features over 150 items in 33 different hues.
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The takeaway?
Reinvents a classic: Murakami was able to add a playful and vibrant touch to some of LVās most iconic bags like Speedy and the Dauphine. Adding newness attracts customers and collectors of both brands.
Y2K Nostalgia factor: The re-edition collection is bound to attract customers who couldnāt get their hands on the limited edition collection over 20 years ago.
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Discover where top brands are nailing it and where theyāre falling short.
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*Ā sponsored
ā„ļø How Brands Are Supporting Those Affected By The L.A. Wildfires
As the L.A. fires continue to rage on, brands like Cocokind are offering support by offering prepaid shipping labels for customers who wish to donate products to those in need.
How you can help: donate to charities like Baby2Baby, Westside Food Bank, and Wildlife Recovery Fund.
Are there any resources or organizations you want to highlight? Reply to the newsletter and let us know.
šļø From Bankruptcy to Profit in One Year: Dan Crosbyās Strategic Relaunch of BioSteel
In this episode of the DTC Podcast, Dan Crosby is back and shares the inspiring story of how he bought a personal favorite hydration brand, BioSteel from bankruptcy and reshaped it into a profitable business within a year.
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In this podcast, we cover:
š You can listen to the full episode with Dan here.
š IN THE SOCIAL SPHERE
You have a KPI, and you want to hit it. But you keep coming up short.
Why is that?
Instead of focusing on what outcome you want, get into the head of your consumer to figure out how to capture and hold their attention.
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ā” QUICK HITS
š„ Worried your small team canāt run a successful micro-influencer campaign? Hereās how Plant People, a five-person company, managed to get 400% ROI with the help of minisocial. Read about it here. *
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š CELEBRATE THIS!
š Jan 18: Use Your Gift Card Day, Winnie The Pooh Day, Thesaurus Day
šæ Jan 19: Snow Day, Good Memory Day, Popcorn Day
š§ Jan 20: Blue Monday, Coffee Break Day, Cheese Lovers Day
š¤ Jan 21: Sweat Pants Day, Hugging Day, Granola Bar Day
š¶ļø Jan 22: Hot Sauce Day, Polka Dot Day
š„§ Jan 23: Pie Day, Handwriting Day
š„ Jan 24: Compliment Day, Mobile Phone Recycling Day, Peanut Butter Day
š„ Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
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Have you heard our latest podcasts?
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Donāt forget to rate the DTC Podcast on Apple (āļøāļøāļøāļøāļø)
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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