Good morning,
Here’s what you’ll find in today’s DTC:
🧧 We spotlight Lunar New Year launches and share tips on how to create an impactful Year of the Snake campaign.
☠️ CRO is Dead! We discuss why conversion rate optimization needs a complete overhaul and how tools like Warpdrive can help.
📈 And… learn why searches for AI agents are at an all-time high.
You’re reading this newsletter along with new subscribers from: The Perfect Jean, Bottle Chop, and Gourmend Foods. 👋
👀 Want to Make Everyone On The Marketing Team Really Happy? Here’s How To Make Their Day
Get ready for a really happy marketing team… because minisocial’s bringing the wins for everyone.
💁♀️ The Social Manager: Perfectly targeted micro-influencers driving traffic to your social channels, and the UGC content you need to keep your social channels fresh with authentic stories.
🚀 The Growth Marketer: All that UGC content? It’s fully licensed, forever. Enjoy increasing ROAS and decreasing cost per ad to cart.
📫 The Email Marketer: Fresh assets to bring exciting new energy to your emails. The result? Hello, higher click-through rates.
📊 The CMO: A happy team, getting great results with ease. It’s the marketing dream.
Make it easy for your team to succeed. Join brands like Plant People, DoorDash, immi, and Cocokind who are using minisocial to give their whole marketing team the boost they need.
🐍 Tips To Create a Prosperous Lunar New Year Campaign
Don’t miss out on key holidays like Lunar New Year (Jan 29) when creating your Q1 marketing calendar.
More than 1.5 billion people worldwide celebrate this holiday, so you will want to capitalize on this time centered around gift giving.
If you have a huge customer base that celebrates Lunar New Year or want to widen your reach, this is a prime opportunity to see a lift in Q1 sales. 📈
Here are some tips and tricks to create a culturally appropriate Lunar New Year campaign that helps increase your AOV and turn first-time customers into repeat buyers.
1️⃣ Use a positive color like red.
Just like how red and pink are colors often associated with Valentine’s Day, the color red is strongly associated with the Lunar New Year since it symbolizes good fortune and joy.
Brands can use this color to connect with consumers who celebrate Lunar New Year by using it in their product packaging, product photography, and paid ads.
For Burberry, the apparel and accessories collection is made up of different shades of reds.
It also doesn’t hurt that red is a powerful color and easily recognizable!
2️⃣ Incorporate the zodiac animal into your product or messaging.
Birkenstock released a special collection to celebrate the Year of the Snake, which is often associated with wisdom, elegance, and transformation.
While the snake isn't pictured, the capsule's designs incorporate Italian leather with python embossing.
💡 Be creative with how you use this animal in your packaging and your limited edition product offerings.
3️⃣ Numerology is important when setting your prices.
This might seem like a small detail, but numbers are important in Chinese culture, so avoid using the number four in your campaign (which sounds similar to the word for ‘death’ 😨).
When determining your selling price, stick with numbers like 2, 3, 6, and 8.
8 sounds similar to the word fortune and is an attractive number to use when setting prices for your product or bundles.
4️⃣ Drive return customers with red envelopes.
Red envelopes are customarily exchanged during the Lunar New Year and are commonly stuffed with cash and well wishes printed on the front.
For retailers, gift your shoppers with a red envelope once they reach a minimum spend to help increase your AOV and encourage return shoppers. 💰
In the past, beauty retailers like Sephora gifted customers with red envelopes containing $8 off vouchers to encourage them to come back and shop.
The takeaway?
Consider these Lunar New Year campaign tips when you craft your marketing strategy.
Colors, numerology, and zodiac signs should be kept top of mind.
Be creative and keep your campaign message focused on bringing good luck for the New Year.
🎉 TikTok: Banned And Then Revived
What a wild rollercoaster of a weekend.
TikTok users in the U.S. received this message on the left about the ban.
However, TikTok hinted that President Trump “would work on a solution to reinstate TikTok once he takes office.”
All to say that this happened much faster than expected.
Only after 14 hours of the platform being shutdown, users screenshot this new message welcoming U.S. users back to the platform.
👉 For TikTok advertisers, ad campaigns that include U.S. audiences will resume but there may be some disruptions for LIVE campaigns over the next few days.
🎧 CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive
In this episode, we dive deep with Kyle Hitchcox, co-founder of Warpdrive, on why traditional conversion rate optimization (CRO) needs a complete overhaul.
Kyle explains how Warpdrive's modular tools empower Shopify brands to optimize their funnels faster and drive more revenue from existing traffic.
In this podcast, we cover:
👉 You can listen to the full episode with Kyle here.
📈 SEARCH SURGE
What’s Trending: AI Agents
Why is this happening? There’s been a ton of buzz around AI agents after Nvidia founder Jensen Huang shared that this is a “multi-trillion dollar opportunity” during CES 2025.
Since then Google has launched their own AI agent, and ChatGPT recently announced you can now schedule reminders and tasks, suggesting that an AI agent release is imminent.
⚡ QUICK HITS
🗓️ Your 2025 marketing calendar could use some help. Find regional holidays, sales events, and timely creative content ideas to keep your audience engaged year-round. Get your ultimate 2025 marketing calendar here. *
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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