Good morning,
Here’s what you’ll find in today’s DTC:
🤖 The rise of AI agents: We explain why AI agents are such a hot topic lately and how they will disrupt the ecommerce industry.
🔥 All the hottest email marketing trends. We speak with Austin Helm from ZeroBounce about spam traps and how to set your inbox up for success in 2025.
🍵 And…we explain why ASMR ads aren’t just satisfying but also a ROAS hack.
You’re reading this newsletter along with new subscribers from: Ripple Foods, Keysocks, and MYOB. 👋
🤖 The AI Agent Market Is Growing Rapidly
Earlier this month, NVIDIA founder Jensen Huang shared at CES 2025 that “AI agents are rapidly advancing, automating repetitive and complex tasks across industries like customer service, logistics, and creative fields.”
While the global AI agent market size was valued at $3.8 billion in 2023, it’s expected to reach $70.5 billion by 2030.
But first, what exactly are AI agents? AI agents are a step above chatbots like ChatGPT.
They have autonomous decision-making capabilities and can work independently without repeated human input, saving you time.
All it needs is an end goal in mind.
What this means for ecommerce: Soon, retailers can use AI agents to provide hyper-personalized customer experiences by analyzing customer data.
💡 More personalized product recommendations can lead to an increase in sales and repeat purchases.
AI agents can also perform other complex tasks like automating inventory management, offering 24/7 customer service, and handling loss prevention.
Recently, OpenAI released Operator, an AI agent that can help you schedule tasks and more, but there’s also the option of creating your own custom AI agent for your brand needs.
Ways to create your own AI Agent
Google announced that retailers can now sign up for early access and build AI agents through Agentspace.
The platform offers pre-built agents and businesses the opportunity to build custom AI agents for specific departments or tasks.
Other platforms like Stack AI and CrewAI also help automate your workforce.
The takeaway?
AI agents are advancing rapidly and will soon be able to perform more tasks, automate workflows, and increase revenue for companies.
🖐️ Are Sales Slipping Through Your Fingers? Try This To Triple Your Opt-In Success
You know how easy it is to lose customers before they convert. But there’s an easy solution right at your fingertips. 👏
Yotpo's joined forces with Black Crow AI to help you catch every opportunity, turning missed connections into sales.
The best part? As an annual Yotpo Email & SMS customer, you get their premium tools at no cost. 😎
This means you can:
With smart targeting and pop-ups that actually make sense, you'll create the kind of shopping experience that keeps people coming back. 🛍️
See how this partnership can transform your growth strategy—check out Yotpo’s latest innovations at Retain Forward.
* sponsored
🏈 Super Bowl’s Second Screen Battle
👉 80% of viewers use a second screen while watching sports.
During Super Bowl Sunday, when fans cheer on the Kansas City Chiefs and the Philadelphia Eagles, brands are presented with a huge opportunity.
So make sure to interact with fans who are glued to their phones and create memorable online moments during one of the biggest live events of the year.
Which second screen will you be using during the Big Game?
🎧 Email Marketing Trends for 2025: Insights from Austin Helm, ZeroBounce
In this episode, we dive deep into the nuts and bolts of email marketing with Austin Helm, Sales Manager at ZeroBounce, a leading email validation and deliverability platform.
With email being the backbone of DTC marketing, protecting your sender reputation, and ensuring inbox placement has never been more crucial.
From spam traps to warming up new domains, Austin shares tactical insights every marketer needs to know to improve email performance.
In this podcast, we cover:
If you’re ready to unlock higher email performance and avoid the pitfalls of poor list hygiene, tune in to this must-listen episode.
Plus, tune in for an exclusive offer from ZeroBounce.
👉 Listen here.
🌐 IN THE SOCIAL SPHERE
Those ASMR ads are sooo satisfying!
But did you know they can also help reduce your ad spend?
Since ASMR ads do such a great job of increasing your video’s watch time the algorithm is more likely to push your ad, resulting in lower CPMs.
⚡ QUICK HITS
🤝 Need extra hands in your small but mighty marketing team? Plant People, immi, and Ceremonia are using minisocial to help their small teams get big wins. Book a call and get started. *
⚖️ Let’s reevaluate your ecommerce tech stack. Use this ROI Calculator to see how much you save on streamlining your tech and improving your bottom line. Try it here. *
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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