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Good morning,
Hereâs what youâll find in todayâs DTC:
đş Coors Lightâs viral Super Bowl campaign: Learn how a strategically placed typo and a viral product helped widen their audience reach.
đĄ Ways AI can optimize your brand: We discuss how artificial intelligence can improve your CRO, ad strategy, and brand storytelling.
đ AndâŚâeverything appsâ are trending. We explain why searches reached an all-time high for âsuper appsâ this past week.
Youâre reading this newsletter along with new subscribers from: Sinister Diesel, Bamboo Clothing, and Handy Rentals. đ
⨠Want to Know What Really Makes Ads Work In 2025?
Say hello to your 2025 ad creative cheat sheet.
Motion, the creative analytics and research platform used by brands like HexClad, Vuori, True Classic, and Jones Road Beauty, put in the research to answer this vital question: What really makes Meta ads work in 2025?
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To uncover the insights you need, they:
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The results were game-changing. Prepare to discover the 7 most important ad creative trends for 2025 and much more in this groundbreaking report. These insights arenât predictionsâtheyâre what top advertisers are already doing to win. đ
đĄ How Coors Lightâs Typo Made Their Campaign Go Viral
When Coors Light rolled out a campaign in January, viewers quickly noticed a glaring typo in the ad, stirring up engagement online. đ
However, it all turned out to be a calculated ploy.
Coors Light responded to the mistake with this statement on their Instagram page, âThey had a bad Case of the Mondays,â dropping another typo that made fans suspect that this was all part of a bigger campaign.
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Turns out the public was right!
The beer brand unveiled âMondays Lightâ, a limited edition promotion to help football fans âbring chill to one of the worst Mondays of the year â the day after the Big Game.â
The brand also capitalized on the increase in female viewership by releasing a Chill Face Roller product (using a can of chilled Coors Light) to create buzz.
The $20 beauty tool quickly sold out on their website.
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The takeaway?
A strategically placed typo is a clever tactic to draw more social engagement for a campaign and increase online reach.
The creative marketing strategy also did a great job of building a connection with their female audience by promoting a viral beauty product.
đ° What the Tariff War Means for DTC Brands
Over the weekend, Trump imposed hefty tariffs on Canada, Mexico, and China.
While tariffs on Canada and Mexico have been paused for 30 days after Mondayâs negotiations, retaliatory tariffs (like Trudeauâs 25% levy on $100 billion of U.S. goods) are more likely to impact U.S. brands exporting to Canada.
The bigger concern for most DTC brands? The ongoing 10% tariffs on Chinese imports. With many DTC brands relying heavily on Chinese manufacturing, these tariffs are expected to drive up costs across supply chains.
For now, the situation remains uncertain, with only a temporary pause in North American tariffs. DTC brands should prepare for potential price increases and disruptions if Chinese tariffs remain in effect.
Keep in mind: These details are current as of writing but could change before this reaches your inbox.
đ ImagineâAn Army of Brand Advocates Working for You 24/7
Top DTC brands are not just selling products anymore. They're building unstoppable marketing machines with creator communities. đââď¸
Obvi, Graza, HexClad, Saludâthey know the value of âowned influencer communitiesâ.
đ Imagineâinfluencers who genuinely love your brand, constantly talking about your products, driving sales without you spending a dime on ads. This isn't a dream - it's a strategy, and it's separating winning brands from the rest. đ
Worried that managing this sounds complex? SARAL cuts through the noise. It turns influencer marketing from a headache into a powerful growth lever.
Find niche influencers, track performance, manage relationships - all in one place. đ§âđť
The brands that nail their influencer community are dominating.
Are you in or are you getting left behind?
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đ¤ Metaâs Vision for 2025
Today marks Meta's 21st birthday! đ They're worth over a trillion dollars and are one of the most valuable companies in the U.S.
They're not slowing down, either. Zuckerberg shared that they're planning on spending a whopping $65 billion in 2025 on AI features to make their platforms even better.
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Meta's 2025 plans:
đ§ How Pilothouse Uses AI to Optimize CRO, Ads, and Brand Storytelling
AI is changing the way brands approach creative marketing.
In this episode, Braydon from Pilothouse dives into how AI toolsâespecially custom GPTsâare transforming landing pages, ad creative, and brand storytelling.
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In this podcast, we cover:
If youâre looking for real-world AI applications in DTC marketing, this episode is packed with actionable insights.
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đ You can listen to the full episode with Braydon here.
đ SEARCH SURGE
Whatâs Trending: Super Apps
âWhy is this happening?
Thereâs been a lot of buzz about WeChatâs super app capabilities.
The app used by over 1.3 billion monthly users, is able to perform a range of tasks that go beyond instant messaging.
Users can also shop online, access banking services, and even file for divorce.
Platforms like X are eager to become the next big super app (or everything app), recently announcing that theyâve partnered with Visa to add digital payments as a service.
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⥠QUICK HITS
đ NexGrill has nearly tripled their number of SKUs and seen a 200% increase in revenue YOY since joining Walmart Marketplace. Are you the next success story? Join Walmart Marketplace. *
đĽ Got a B2B Biz?
âJoin dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.â
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Have you heard our latest podcasts?
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Donât forget to rate the DTC Podcast on Apple (âď¸âď¸âď¸âď¸âď¸)â
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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