Happy Halloween! This is your formal reminder that all those extra boxes of halloween candy go on sale tomorrow. 👀 🤤 🍫
Could be a great way to celebrate DTC Issue 420 😏
In this newsletter, you’ll find:
Let’s dive in: 👇
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Facing challenges scaling your Meta ads? You’re not alone. We partnered with Pilothouse’s Meta team to completely rebuild Scale School Meta Ads — a step-by-step foundation to get the platform cranking for your brand.
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Want to have a leg up on the Meta competition to round out the year? We thought so. 🤝
The Pilothouse Meta team broke down some key things you should do in the BFCM period and through Q4 to ensure your brand sees maximum returns.
Read this checklist inspired by data presented in a training session from Meta themselves, see if anything is missing from your plans, and revisit it to ensure you’re ahead of the game. 👏
🎃 October to mid-November: Start strong
🎯 Implement performance best practices
🌐 Expand your brand's reach to new customers
🎁 Initiate pre-cyber 5 sales
Not sure what cyber 5 is? Cyber 5 or cyber week is the 5 day period between American Thanksgiving and Cyber Monday. 👀
🤑 Black Friday to Cyber Monday: meet the demand
📈 Scale rapidly
✍️ Opt for direct and concise messaging
🧑🎄Early December: Maximize gift giving
⏰ Last shipping days to end of year: Finish strong in Q4
Do you have any must-do’s when it comes to Meta advertising through Q4? If so, respond to this email and let us know!
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Want to read some interesting takes on brand value? Check out the responses to Mehtab’s post!
You’ll find takes covering:
Meta announced the introduction of an ad-free subscription model for users in the European Union (EU), European Economic Area (EEA), and Switzerland.
🤷 Why is Meta testing the paid waters? This decision comes after years of privacy issues and legal challenges in the EU. The main point of contention has been Meta's practice of tracking and profiling users for targeted advertising. Under EU data protection law, the only way Meta can continue this practice is by obtaining clear consent from its users.
Meta's solution to this challenge is to offer an ad-free subscription service. Users can opt to pay a monthly fee, thus avoiding targeted advertising. The rates are set at €9.99/month for web access and €12.99/month for mobile access on iOS or Android.
What does this mean for you? 👀
Users having the option to pay for privacy in the EU may mean your ads reach could be impacted. Additionally, the cost of ads may see an increase due to more competition in a smaller viewing audience.
If you’re advertising on Meta in the EU, keep a close eye on your ad accounts. For more information from Meta, read here.
Does your company use Slack? Ours too. 🤝
If you (1) have a thought outside of working hours, (2) want to make sure you don’t forget it, and (3) don’t want to ping a coworker late at night, you should try out Slack message scheduling.
Simply type your message to the person you want to send it to, and click the green down arrow beside the send button. You’ll be able to select a date and time the message is delivered.
🔥 Hot tip, if you’re messaging someone in a different timezone, Slack will show you what time they’ll receive your message too! Happy scheduling.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
🏠 Build an in-house commission-only influencer marketing program to boost your Q4 marketing campaigns. This is exactly what Gymshark and Lululemon do but at a lower cost. SARAL installs this system into your brand, automating your influencer marketing. Schedule your meeting here <--- *
✖️ X posts updated or corrected by Community Notes will be disqualified from the revenue share program. The move aims to combat sensationalism with accuracy.
📱 Mastodon issues a new update for Android devices that allows users to organize their followed accounts with filters to remove unwanted content from the home feed.
🔎 Google is testing a new overview for your ad metrics. One major change reportedly allows users to “segment by time” from the overview panel.
💃 Kim Kardashian’s SKIMS and the NBA sign a first-of-its-kind partnership making SKIMS the official partner of the NBA, WNBA, and USA basketball leagues.
Mirrors, cheese, couches. What else did/do you have to buy as an adult where the price SHOCKED you?! Reply to this email and let us know.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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