Good morning,
An eBay survey revealed that holiday shoppers are prioritizing value for money, free shipping, and deals when making purchasing decisions this year.
Learn about the two other top considerations in our News section below!
Here’s what you’ll find in today’s DTC:
📈 How adding a wishlist feature to your PDPs can lower your cart abandonment rate.
🏡 Four ways to create a strong Meta ad account foundation leading up to the holiday season.
✏️ And…steal this copywriting cheat sheet to create impactful messages.
You’re reading this newsletter along with new subscribers from: Zwift, Black Forest Mushrooms, and Utility Bidder. 👋
It’s the final days of Q4, and you’re celebrating your biggest brand success yet. 💭
Your results are in, and they’re better than you imagined. Sounds incredible, right? That’s the reality Pilothouse has brought to hundreds of brands.
Across Meta, Amazon, Google, YouTube, Email and Retention, Creative, and CRO, Pilothouse’s team knows how to scale brands across the platforms that matter most.
They’ve crafted, tested, and perfected growth strategies that lead to measurable results and unforgettable Q4 celebrations. 👀
Don’t be one of the brands that wonders, ‘What if?’
📈 Benefits of Adding A Wishlist Feature To Your PDPs
Have you added a wishlist integration to your site?
Wishlists are a convenient way for customers to see their favorite items in one place, adding to the user experience.
But they can also help raise a brand's conversion rate and lower cart abandonment.
How?
Wishlists have a powerful psychological effect on consumers since they get shoppers excited to spend.
Here are three reasons why you should add a wishlist feature to your PDPs:
1️⃣ Customers get to experience delayed gratification: Instead of getting that immediate dopamine hit by spending right away, shoppers can create and save lists which builds anticipation and excitement for a later and possibly bigger purchase, especially if there is a high free shipping threshold.
2️⃣ Strengthens sense of ownership: By hitting that heart button and adding an item to their wishlist, shoppers feel emotionally invested before purchasing.
3️⃣ Provides brands with valuable data: Wishlists encourage customers to engage and provide useful information about your customer preferences.
👉 Here's the clincher: You can use this customer data to make personalized recommendations later on! Follow up with personalized emails about products on their wishlist. Nudge them by letting them know their desired item is low in stock or is now on sale for a limited time for BFCM.
The takeaway?
With wishlists, shoppers feel less pressure to make an immediate purchase decision since they can save or favorite it.
Once brands have collected this wishlist data, they can nudge buyers to revisit their list, make a purchase when an item is almost out of stock, or recommend complementary items to push sales and raise AOV.
🫀 Industry Leaders like Skims, Mejuri, and Vuori Have Their Finger On The Pulse This BFCM. What If You Could Too?
🔮 What if you could predict the future this Black Friday? You don’t need a crystal ball… you just need the right data.
For a limited time, new customers can get 50% off their first month with Particl to identify:
Take the guesswork out of ecommerce.
Looking for instant insights? Check out Particl's BFCM center (updated daily).
* sponsored
🏡 Creating a Strong Meta Ad Account Foundation
You can’t sleigh your holiday sales if your Meta Ad account is a mess.
Make sure you have a good Meta account foundation in place to reach your Q4 goals. Pilothouse shares four factors to consider:
Establish a seamless link between your marketing data and Meta tools to reach more relevant holiday shoppers and optimize campaigns more accurately using real-time insights.
Reminder: For optimal performance, ensure the Meta Pixel is in place and firing properly. Advertisers using both the Pixel and the Conversions API have seen a 13% improvement in cost per result.*
2️⃣ Enhance your Conversions API configuration
If you’ve already set up the Conversions API, ensure you’re applying the most up-to-date best practices, such as:
3️⃣ Streamline your holiday campaign setup
Avoid running multiple ad sets that target similar audiences and share the same objectives.
Consolidating your ad sets can help your ads move through the learning phase more quickly, leading to more consistent costs per result and improved overall performance.
4️⃣ Create Catalogs
Efficiently manage your product data to maintain consistency.
🌐 IN THE SOCIAL SPHERE
Here’s a list of quick and easy ways to improve your copywriting so customers clearly understand the value of your product and how it relates to their painpoints.
💸 MERGERS & ACQUISITIONS
⚡ QUICK HITS
📈 You can’t scale without email. Register for the DTC x Pilothouse Email and Retention webinar happening on November 20th. Seats are limited, secure yours now!
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Was this email forwarded to you? Sign up here.
Please note that items in this newsletter marked with * contain sponsored content.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
