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Today we're jamming with Liam who's building out Pilothouse's DTC Audit product.
Get a Pilothouse Audit ➝ https://pilothouse.co/contact-us
We got Liam and Evan to share the 21 points that Pilothouse looks at every time they launch client, or perform a traffic and creative audit for a brand.
Listen in to hear the full structure, plus lots of best practices around
- Incrementality
- Facebook Attribution & Cross-referencing with Google Analytics
- UTMs audit
- Naming Convention Hacks
- Pixel & CAPI Implementation
- Shopify Efficiency Mapping
- Pilot Testing & Discovering Angles
- Annualized testing Strategy
- Audience Matrix Testing
- Leveraging Owned Audiences
- Comment Moderation
- Prospecting & Retargeting Ecosystem
- TOF/MOF/BOF Audiences & Exclusions
- Consolidated Scale VS. Testing Campaigns
- Budget Management - Vertical And Horizontal Scale
- Leveraging Dynamic Ads
- Influencer Dark Posting & Whitelisting
Stay tuned for Part 2 of the Pilothouse Audit series when we discuss everything that goes into a CRO and Customer Experience Audit.
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