For anyone wanting to craft a brand name that’s as unique as it is fitting, take a page out of Wilet’s book. It’s scary, but as Vivian says, trusting the process is key.
🚀 Influencer launchpad
Vivian delved into the intriguing world of white labeling, where influencers play a starring role. This savvy strategy involves running your ads via influencers' accounts, effectively giving your brand a shot of adrenaline. But it’s not about randomly choosing an influencer with a mega-following; it's about finding the right influencer who vibes with your brand ethos. 💫
Sourcing an influencer is a meticulous process of aligning your brand with someone who echoes your values. You want to foster genuine connections, not just flash your logo.
💰 What Vivian would do with an extra $50K:
She would double down on amplification through genuine influencer collaborations in the 'Rest' niche. Her goal? To organically cultivate a community that resonates with Wilet’s ethos of restful living, leveraging the authentic voices of influencers to showcase the tangible, high-value impact of Wilet’s luxury linens.
👉 Listen to the full episode with Vivian McCormick here!
Timestamps:
0:00 Introduction
9:15 Introducing the linen-cotton blend and expanding the product range
17:55 Utilizing influencers to amplify brand messaging
22:10 Building a community around the rest-focused brand
26:35 Exploring opportunities for whitelisting influencer posts
30:05 Getting creative with platform utilization for brand growth
#RestfulLiving #WiletBrand #RebrandingJourney #PrioritizeRest #LegacyBrand
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