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Today we catch up with Taylor and Jacob from Pilothouse's Meta Ads team to talk Q1 performance and and how we're mitigating platform and algorithm insecurity.
Work with Pilothouse: https://pilothouse.co
Performance Update + shifting factors with Meta AI
The shift to Meta Shops, the pros and cons
Ad inventory factors: Temu, US Election, Summer Olympics
TikTok Ban approved...what's next?
Timestamps:
[00:00] Introduction to Meta Shops and Ad Performance Trends
[02:20] Impact of Meta's Algorithm Changes on Traffic and Sales
[04:50] Strategies for Managing Unstable Ad Platforms and Maximizing ROI
[07:00] Discussion on the Effectiveness of Meta AI and Shop Features
[09:30] Insights on Preparing for Q4 and Utilizing Advantage Plus Campaigns
[12:00] The Future of TikTok and Its Impact on Meta Traffic
Hashtags:
#DigitalMarketing
#MetaAds
#ECommerce
#SocialMediaStrategy
#DTCpodcast
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