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Many if not most eCommerce brands spend 15-20% of revenue on advertising—Simple Modern? Just 5%.
So how did they become a category leader in drinkware, dominate Amazon, and land major retail deals with Target?
In this episode, Bryan Porter, Co-founder & Chief E-commerce Officer of Simple Modern, breaks down their low-ad spend, high-efficiency growth strategy and why focusing on brand trust, product variety, and Amazon SEO led to 50M+ products sold.
What You'll Learn:
✅ The Amazon playbook that helped them win top search rankings.
✅ Why they only spend 5% of revenue on ads—and how they drive organic growth.
✅ How they expanded from Amazon to Target without traditional advertising.
✅ Why TikTok virality boosted Amazon sales more than TikTok Shop itself.
✅ How launching an electrolyte brand (Trevi) creates long-term customer retention.
One Big Idea:
👉 Customer trust and organic search matter more than ad spend.
This is a must-listen for brand builders who want sustainable, profitable growth.
🎧 Listen now!
Timestamps
00:00 - Simple Modern’s early growth on Amazon
02:45 - The jump to Target and retail expansion
06:30 - The rise of drinkware as a fashion category
10:15 - Leveraging TikTok Shop for brand awareness
14:50 - Expanding marketing efforts beyond digital ads
19:30 - Scaling through licensing and product innovation
24:15 - Testing TV ads and influencer marketing impact
28:40 - Launching Trevi: Entering the electrolyte market
33:10 - Hiring the right people and building a mission-driven team
37:45 - The role of generosity and company culture
Hashtags
#Ecommerce #DTC #AmazonFBA #RetailStrategy #BrandGrowth #TikTokMarketing #InfluencerMarketing #ProductLaunch #StartupSuccess #BusinessPodcast
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