Prepare to have your perspective shifted.

Google Analytics 4 Rolls Out Six Major Updates to Boost Website Performance Analysis

Google Analytics 4 introduces six new updates, including enhanced data visualization and a new Transactions Report, to help brands make more data-driven decisions.

Get Ready for Black Friday with Gifted Reviews: Boost Your Brand for the Holiday Rush

Skeepers shares how Gifted Reviews can boost your holiday marketing strategy, with fresh reviews driving sales and improving SEO ahead of Black Friday.

How Salt & Stone Achieved 5x Digital Growth by Optimizing Ecommerce and Amazon Sales

Salt & Stone grew digital revenue 5x in under a year by optimizing product strategy and ad spend across platforms like Meta and TikTok.

Celebrate These Fun Days: From Gratitude Day to Chocolate Milk Day!

A lineup of quirky celebrations this week, including Redhead Appreciation Day, Ice Cream Cone Day, and World Environmental Health Day.

Temu and Shein Prices Set to Rise as New Trade Rule Restrictions Loom

The Biden administration plans to limit the de minimis trade rule, which could increase prices for ecommerce giants like Temu and Shein by imposing tariffs on foreign shipments.

Choose Stability Over Surprises with Omnisend's Reliable Email Marketing Platform

Omnisend offers a reliable email marketing platform that delivers results, with an average return of $73 for every $1 spent, intuitive design, 24/7 support, and affordable pricing.

Don’t Set and Forget Your Landing Pages for Higher Conversions and EPCs

Regularly update your landing pages to match trending topics and angles. Simple tweaks like changing the headline or feature image can boost earnings per click by 4X-7X.

Prepare for BFCM 2024 with minisocial’s Deep Dive into Last Year’s Successes and This Year’s Trends

Minisocial’s Black Friday Deep Dive offers a TikTok Shop Q4 forecast, successful BFCM case studies, early trends, and a guide to scaling with UGC and micro-influencers.

Optimize Google Ads for Profitability by Aligning Campaigns with Unit Economics

Brian Juhos from Pilothouse explains how to optimize Google Ads campaigns by aligning them with unit economics, moving beyond generic ROAS targets to focus on margins and contribution margins for maximum profitability.

How Walmart Fulfillment Services Helped Dude Wipes Scale and Solve Their Shipping Challenges

Dude Wipes partnered with Walmart Fulfillment Services to solve their shipping challenges, reduce costs, expand their market share, and achieve a 475% YoY increase in GMV and a 413% YoY increase in 2-day delivery.

Ensure Your Pop-Ups Are Mobile-Friendly to Avoid Blocking CTAs and Reducing Conversions

Make sure your pop-ups are optimized for mobile devices to prevent them from covering key CTAs and disrupting the purchasing process.

Campbell Soup Co. Set to Drop Soup After 155 Years

Campbell Soup Co. plans to change its name after 155 years by dropping the word "soup" to better represent its diverse product range.

Last Chance to Join the Virtual Summit for High-Converting Facebook and TikTok Ads

Motion’s virtual summit on creating high-converting Facebook and TikTok ads is just three days away. Join over 13,500 marketers and get a free VIP ticket for live sessions, Q&As, and exclusive bonuses.

Three-Step Ad Testing Methodology to Maximize Q4 Sales for DTC Brands

HydroLite used Pilothouse’s three-phase ad testing strategy to optimize their Meta Ads for Q4, including promo testing, Amazon Prime Day tweaks, and finalizing their Black Friday Cyber Monday ad lineup.

Are You Missing Out by Neglecting Your Reviews? Here’s How to Make Them Work for You

Yotpo’s new guide reveals common mistakes brands make with reviews and offers strategies to showcase them effectively and gain valuable insights.

How DTC Brands Are Cashing In on the Pumpkin Spice Craze

Pumpkin spice has grown into an 800-million-dollar industry, and DTC brands are using its popularity to boost sales before Q4 by introducing limited-time, fall-themed products.