DTC674: Fazit Beauty’s Shopify Apps Tech Stack

Good morning,

Google Ads just streamlined the asset creation process with their new update.

Advertisers can now input a list of web pages to generate customized and relevant image and video assets to match the content of that specific page.

Read more about this in our News section below. 👇

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Here’s what you’ll find in today’s DTC:

📈 How Fazit Beauty prepared their ecommerce website for skyrocketing traffic and sales with these Shopify apps.
📧 Learn how to drive more email and SMS revenue with post-purchase flows.
💰 And…here’s an easy way to get more last minute UGC while increasing sales.

You’re reading this newsletter along with new subscribers from: Hutch, Spin Master, and Stylecraft. 👋

😔 Don’t Get to The End of Q4 WISHING You Did Things Differently…

Picture this: It’s the end of Q4, and your competitors are celebrating their record-breaking season. 🍾

And you? You’re left thinking about this very message—wishing you had taken action when you had the chance.

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DTC’s sister company, Pilothouse, has helped hundreds of brands, from small to mega household names, get their Q4 celebration. And they want to help you too…

Across Meta, Amazon, Google, YouTube, Email and Retention, Creative, and CRO, the Pilothouse team has a battle-tested playbook built for scale.

If you’re confident you’re on the path to celebration, keep doing what you’re doing. But if you’re ready to explore your options… 👇

Book a FREE Call With The Pilothouse Team Today

📈 How This Beauty Patch Brand Already Exceeded Their Q4 Target

This beauty patch brand went viral earlier this month thanks to the Swift Effect. ✨

After Taylor Swift was spotted wearing Fazit’s glitter freckles while attending a football game, sales went up 2500% in less than 13 hours. 🤯

The brand is now on track to reach $5 to 7 million in sales by the end of the year and is currently No.1 on Amazon for the body glitter category.

Luckily, Fazit Beauty was prepared for the influx of traffic by installing these Shopify apps early on.

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Here’s how they prepared their ecommerce site for virality:

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1️⃣ Booster: Page Speed Optimizer: Reduce page load times with this page speed optimizer tool.

This app can tell when a customer is moving their mouse cursor over a link and pre-load that page so the visitor experiences faster load times and reduces your cart abandonment rate.

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2️⃣ Essential Announcement Bar: Share important news, discounts, and product launches with your customers with this announcement bar.

Brands can also add a linked CTA, encouraging visitors to peek at other pages and increase engagement and sales.

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Fazit uses a scrolling text announcement bar to grab visitor’s attention on their homepage. Adding more dynamic elements like this can appeal to younger consumers.

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3️⃣ PreOrder Now: This plugin enables customers to preorder a fast-moving SKU even when it’s not available. This is especially useful when a product goes viral and keeping up with demand is challenging.

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For Fazit, they continued to net more sales even when their viral glitter freckles product went out of stock, ending the year by exceeding their Q4 target.

Which brand should we spy on next? Let us know by replying back to the newsletter!

😲 Quick, Are You Compliant with the Latest Sales Tax Regulations? Let's Make That a Confident YES

The ecommerce world is constantly evolving… and so are tax regulations. But don’t stress. Avalara’s new guide will make sure you're informed and ready to navigate (and benefit from!) these changes. 🗺️

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Inside, you’ll find: 

📊 Key updates: Understand the latest sales tax laws that affect you.
🧭 Strategic insights: Stay compliant (and competitive!).
💡 Efficiency tips: Streamline your sales tax processes.
📈 Growth strategies: Turn compliance into a revenue driver. Yup, you heard that right.

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🎧 Retargeting Done Right: Boost Revenue With Post-Purchase Flows

In today’s episode of TWBERP, Jordan Gordon from Pilothouse discusses how businesses can drive more revenue by refining their post-purchase email flows.

We’ll go over specific tactics to turn first-time buyers into loyal repeat customers, how to leverage multi-channel strategies to increase sales, and why email remains the cornerstone of effective retention.

Jordan shares, “The number one thing we want someone to do after they purchase is make another purchase, but people make a repeat purchase when they are good and ready. That doesn’t mean we shouldn’t try to make them purchase earlier.”

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In this podcast, we cover:

• Building better post-purchase flows: And why improving flows is crucial for encouraging repeat buys.
• Crafting effective cross-sell and upsell offers: Drive more revenue from your existing customer base with a specific and relevant offer.
• Why you should use multi-channel tactics: Along with email, SMS, ads, and package inserts to accelerate repeat purchases.

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👉 You can listen to the full episode with Jordan here.

🌐 IN THE SOCIAL SPHERE

If you want to add social proof to your site before BFCM starts, here’s an easy way to get more UGC into your content pipeline.

Ask your customers! Send out a message to your email subscribers and provide them with store credit so you can build out your UGC folder while driving repeat purchases. It’s a win win.

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📥 Got a B2B Biz?

Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.

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Have you heard our latest podcasts?

• 🧢 How DadGang Scaled Their Brand Into A Multimillion Dollar Biz
• ✅ TWBERP 3: BFCM Email Strategies That Work
• 🦁 Building A Mathematical Model That Leads To Growth Goals
• 💸 AKNF 446: The Art of Not Leaving Money on The Table
• 📧 TWBERP 2: Master Email Metrics and Measure Program Success
• 🔪 Montana Knife’s 8 Figure Product Launch Schedule

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Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

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Please note that items in this newsletter marked with * contain sponsored content.