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YouTube Tests Replacing Dislike Button in Shorts with a Save Feature

YouTube is testing a new feature in Shorts, swapping the dislike button for a save button to help users bookmark favorite videos and reduce negative feedback.

Google Ads to Limit Data Retention to 11 Years Starting November 13th

Google Ads will implement a new data retention policy on November 13th, limiting access to historical data to the past 11 years. Download any older data before the cutoff.

Ranch-Style SEO: The New Strategy for Targeted, User-Focused Content

Ranch-style SEO focuses on creating targeted, relevant content based on the customer journey, moving away from the Skyscraper Technique’s emphasis on long-form content and backlinks.

How July Boosted Email Revenue by $100K in 30 Days Using Instant Audiences

Luggage brand July increased email revenue by $100K in 30 days using Instant Audiences, a tool that identifies high-intent shoppers for better email retargeting.

BFCM Email Strategies: Proven Tactics to Drive Sales and Maximize Engagement

This podcast episode explores effective email and SMS strategies for BFCM, including audience segmentation, the power of consistency, and how SMS can complement email campaigns to boost sales.

Failure Is Key to Long-Term Success: Embrace Tough Moments to Grow and Adapt

A reminder that failure is essential for long-term success, as adapting to challenges helps drive growth and improvement.

Crocs Expands Croctober with Viral Pet-Themed Launch

Crocs is turning October into Croctober, a month-long celebration featuring fan art, exclusive product drops, and this year's viral launch: matching Pet Crocs for pets and owners.

Unlocking the True Value of Loyalty Programs for Your Brand’s Growth

Yotpo's latest guide explores how loyalty programs can reduce acquisition costs, increase customer lifetime value, and drive growth, with insights on strategic planning and tech management.

Boosting Amazon Sales with Fall-Themed Product Listings

Pilothouse used seasonal themes like bold colors, autumn leaves, and cozy phrases to create a fall-inspired Amazon listing for Larder & Vine’s White Pumpkin Dutch Oven, enhancing customer engagement and boosting sales.

How July Uses Instant to Boost Email Revenue and Drive 20% More Sales

July uses Instant's technology to identify anonymous website visitors, doubling the reach of their email campaigns and increasing sales by 20%, as discussed on the DTC Podcast.

Social Media Tip: How Defining Your Non-Audience Can Reduce Q4 Returns

Being clear about who is not in your target audience can help reduce Q4 returns by attracting the right customers from the start.

FTC Mandates Easier Subscription Cancellations with 'Click to Cancel' Rule

The FTC has introduced a new rule requiring businesses to make canceling subscriptions as easy as signing up, simplifying the process for consumers.

Wellness Brand Skyrockets Revenue by 155% with Pilothouse’s Pilot Program

A wellness brand saw a 155% revenue boost after joining Pilothouse’s Pilot Program, with an 80% increase in ad spend and improved ROAS and AOV.

The DTC Playbook: 3 Keys to Launch and Scale for Long-Term Success

Launching a successful DTC brand now requires more than ads and social media. Brands need problem-solving products, optimized websites, and patience with ad campaigns to see sustainable growth.

LesserEvil’s Journey: From Struggling Startup to $103M Snack Brand

LesserEvil transformed from a failing company into a leading healthy snack brand by rebranding, using high-quality ingredients like coconut oil, and embracing biodegradable packaging.