SPONSORED BY:
Good morning,
Google Ads announced they will implement a new data retention policy effective November 13th.
What this means: Historical data access will be limited to the past 11 years, so if you need any data prior to that cutoff, it’s time to download it now.
Here’s what you’ll find in today’s DTC:
💡 We discuss how to get top organic search rankings in 2024 and why the Skyscraper Technique is outdated.
📈 ICYMI learn about the top email and SMS strategies to drive serious sales during BFCM.
🪴 And…why failure is just another opportunity to level up.
You’re reading this newsletter along with new subscribers from: Safety Shot, Zotabox, and Porcupine Village. 👋
Omnisend handled the boring part of analyzing millions of emails for you, so now you get to geek out over data, like:
🤔 What’s the ideal subject line length?
🍕 Which magic words will make people actually open your email? (Spoiler: It's not "FREE PIZZA.")
🔲 How many CTAs before you’re just yelling at people? (Asking for a friend.)
📚 How long should your email be before it feels like a novel? (Less Dickens, more tweets.)
🤑 How big should the discount be to make someone actually care? (Because we all know 5% ain’t cutting it…)
Get all these answers (and more!) on Omnisend’s easy-to-follow infographic.
Check it out, then get back to more exciting things than reading millions of emails.
*Sponsored
* sponsored
💡 Why Ranch-style SEO is Gaining Popularity
When we think of building an SEO content strategy, the skyscraper method is a common tactic.
Popularized by SEO expert Brian Dean in 2013, The Skyscraper Technique is all about creating comprehensive content pieces emphasizing link building to improve search rankings.
The idea was that marketers had to create better long-form content than other top-performing pages and gain more reputable backlinks to secure the number one spot in search results.
However, Bernard Huang, co-founder of Clearscope, argues that Skyscraper SEO is out and Ranch-style SEO is in.
Why Ranch-style SEO is the future of content search
He explains that creating more targeted content related to the customer search journey is a much more effective SEO strategy.
Rather than focusing heavily on keywords with high search volume and building backlinks, Ranch-style SEO emphasizes content relevance plus content quality, topic relevance, and search intent.
Ranch-style SEO also relies on firsthand experience.
While AI is excellent at scraping factual information and cobbling together an answer, it cannot replace personal anecdotes or powerful stories we tell about the inspiration behind a brand or a product.
Adding new information rather than regurgitating information from other sites is a great way to stand out and get a boost in organic search.
The takeaway?
Rather than relying on a few select pages (your skyscrapers) to bring in traffic, the Ranch-style SEO method is less about creating a super page with all-encompassing information and more about creating shorter, targeted pieces related to the user journey.
📧 Luggage Brand July Increased Revenue By $100K in Just 30 Days With This Tool…
We all know that email is a hidden superhero of ecommerce. 🦸
So when brands supercharge their email with Instant Audiences, those email results get supercharged too…
Instant Audiences is designed to help your brand identify high-intent shoppers to drive more conversions through email retargeting.
Additional Instant results include:
Want to learn how Instant Audiences can supercharge your email revenue?
🚨 P.S. Check out the calculator on this page to see how much Instant Audiences could boost YOUR email flow revenue. 👀
*Sponsored
* sponsored
🎧 BFCM Email Strategies: What Works and What Doesn’t
In this episode of The World's Best Email and Retention Podcast we prepare for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year.
We explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn’t just okay—it’s essential.
In this podcast, we cover:
👉 You can listen to the full episode with Jordan here.
🌐 IN THE SOCIAL SPHERE
This is a reminder that failure is necessary if you want to succeed in the long run. Adapting to tough moments can help you grow.
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Was this email forwarded to you? Sign up here.
Please note that items in this newsletter marked with * contain sponsored content.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
