Prepare to have your perspective shifted.

Mastering CRO in 2025: Brett Turner on Boosting Conversions and Avoiding Revenue Losses

Brett Turner from Warpdrive discusses CRO strategies for 2025, emphasizing continuous testing, the impact of page speed on conversions, and using tools to uncover hidden site issues.

Ad Creative Formats to Test for Q4: Get Ready to Drive Engagement and Conversions

Explore effective ad creative formats to test for Q4 and boost your campaign performance during the holiday season.

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Spirit Halloween Extends Season with ‘Spirit Christmas’ Pop-Ups for the Holidays

Spirit Halloween will keep their pop-up locations open longer this year, transforming them into ‘Spirit Christmas’ stores to capture holiday shoppers.

Stay Ahead of Changing Sales Tax Laws with Avalara’s Free Ecommerce Guide

Avalara’s free guide helps ecommerce businesses navigate the latest sales tax laws, offering insights on compliance, process efficiency, and strategies for turning tax management into a growth opportunity.

Boost Conversions with Absolute Statements: Build Trust and Reduce Buyer Hesitation

Using absolute statements in copywriting helps build customer trust and confidence, making them more likely to convert by minimizing doubts and creating urgency.

Turn the Q5 "Dead Zone" into Profit: Join Ecommerce Experts for Winning Strategies on October 21

Ecommerce experts share strategies to capitalize on the Q5 period, taking advantage of lower ad costs and post-holiday consumer trends to drive profit while competitors slow down.

Shopify's New Feature Simplifies Meta Ads Targeting with Automated Customer Sync

Shopify’s new Existing Customers Audience feature automatically syncs customer data with Meta, making it easier for brands to create accurate exclusions and build lookalike audiences.

Crafting the Perfect Call to Action: A Simple Formula to Highlight Your Product’s Value

Learn a simple formula to create a strong call to action that effectively communicates your product’s value and drives conversions.

Pinterest Unveils Top Halloween Trends: Charli XCX Costume Leads the Pack

Pinterest’s Halloween trends report reveals the most popular costume ideas, with Charli XCX leading as a top choice for spooky season.

Pilothouse Is Giving Away $65K in Premium Consultations: Win Expert Advice to Boost Your Brand

Pilothouse is offering $65,000 worth of free consultations to 5 brands, providing expert advice on conversion rates, traffic costs, content strategy, and more.

From Complaints to Cupholders: How Hydro Flask Turned Feedback into a Viral Meme Campaign

Hydro Flask used customer feedback about cupholder compatibility to create a meme campaign, highlighting their new travel-friendly bottle design and engaging their audience.

Use CPMs to Refine Your Audience Targeting and Unlock New Opportunities

Pilothouse discovered that analyzing CPMs can help refine audience targeting, revealing opportunities for better product-market fit, creative testing, and reaching less expensive, high-potential audiences.

Google Search Console Adds Sticky Filter for Easier Report Analysis and Consistent Settings

Google Search Console now features a sticky filter, allowing users to maintain their settings while toggling between different performance reports.

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Mastering Product Drops: How Montana Knife Co. Built a Cult Following and Planned Two Years of Launches

Brandon Horoho from Montana Knife Co. shares how a scarcity model and strategic planning turned the brand into a favorite among outdoor enthusiasts, with over 120 successful product drops.