Thursday, December 19, 2024
Good morning,
U.S. lawmakers have warned companies like Google and Apple that they must be ready to remove TikTok from their app stores by January 19th.
If the ban does take effect, it won’t “directly prohibit the continued use of TikTok” by users who have already downloaded the app, but TikTok explains that it means support services will end and eventually make it “totally unusable.”
Read more about this developing story in our News section.
Here’s what you’ll find in today’s DTC:
🔍 We discuss our five search predictions for 2025 and what this means for your SEO strategy.
❌ Don’t make these six segmentation mistakes when sending out emails.
📝 And… check out this AI app if you want to take better meeting notes.
You’re reading this newsletter along with new subscribers from: Macaroni Kid, Jarbo, and Amino. 👋
The DTC Landscape Is Shifting, Are You 100% Confident In Your Growth Strategy?
Almost every brand is looking to scale profitably, but in today's market, that’s getting more difficult than ever.
You’re not alone - roughly 75% of all brands that join DTC are saying the same thing. Pilothouse can help. If you:
We should chat…
Pilothouse (DTC’s sister company) is looking for brands we can sink our teeth into. We’re hungry problem solvers, ROAS generators, and partners in your growth, right down to your bottom line.
🤔 Sound interesting?
Chat with someone on our team now - no obligation. We make money when you do.
💡 2025 SEO Predictions: The Rise of Visual Search and New AI Players
The way we search online has transformed this year.
Google rolled out AI Overviews with mixed results. Platforms like TikTok invested more heavily in search, becoming a favorite among younger users like Gen Z.
AI search engines like OpenAI and Perplexity became even more popular and are showing signs of being formidable contenders to Google’s nearly $300 billion search advertising business.
To ensure you don’t lose out on your online visibility, here are our five search predictions for 2025 and advice on how to get ahead.
1️⃣ Search queries are evolving: Rather than inputting keyword queries (e.g. Nike shoes) we are moving towards prompt-like conversational queries (e.g. Give me a list of top performing shoes under $100) thanks to the popularity of AI chatbots like ChatGPT.
👉 Marketers and advertisers will need to pay close attention to how user queries are evolving to address their needs and pain points.
2️⃣ Visual search is gaining in popularity: Image search is growing YoY and platforms like Google Lens and Amazon are making it easier for customers to circle what they want and purchase items through images.
👉 Ecommerce brands, invest in high-resolution photography that shows off your product and makes it easy to isolate in Google Lens for users who prefer visual search over text search.
3️⃣ SMBs will have to diversify their search strategy: Rather than relying solely on Google search, find platforms that work best for your target audience.
👉 Apps like Pinterest and TikTok have invested heavily in SEO and can bring in more traffic to your site.
4️⃣ Study search habits on ecommerce giant sites: Retailers like Walmart and Amazon are becoming strong search advertising growth engines.
👉 Search habits can differ by platform so also take a look at these retailer sites and suggested search terms to inform your SEO strategy for 2025.
5️⃣ More AI search engines will monetize: ChatGPT announced they will be rolling out ads very soon. And Perplexity now allows advertisers to bid on placements for follow-up questions.
Perplexity is also the first major AI search engine to step into the ecommerce ring with its Perplexity Shopping AI tool. Users can shop directly on their platform.
👉 This is a big opportunity for ecommerce brands to partner with AI search engines to gain more brand visibility and position their products as a ‘solution’ to a problem.
🤔 What If You Could Unlock A Whole New Level of Profitability Just From Optimizing Your Current Product Catalogue?
Your best products are the ones that sell the most, right? Wrong.
They’re just the ones getting the most traffic.
You most likely have high-performers that aren’t getting the visibility they deserve—and you’re leaving money on the table because of it.
Skymetrics transforms your metrics into actionable insights, empowering you to optimize traffic, boost conversions, and grow revenue.
What if you could unlock hidden opportunities by:
Can your brand afford to pass on this data?
If you love it, enjoy a 50% discount on the first year.
🎧 Top Six Email Segmentation Mistakes
In this episode of the TWBERP Podcast, Jordan Gordon from Pilothouse shares his findings from 2024 segmentation research.
With years of experience auditing email strategies for brands of all sizes, he reveals the six most common segmentation mistakes that hurt a brand’s deliverability, engagement, and, ultimately, revenue.
In this podcast, we cover:
👉 You can listen to the full episode with Jordan here.
🌐 IN THE SOCIAL SPHERE
Are you feeling burnt out from back-to-back meetings?
Granola is an easy way to help you transcribe your meeting and enhance your notes so it’s easier to parse through action items and next steps.
⚡ QUICK HITS
🤔 Is your email segmentation (or lack of) dragging you down? Listen to this week’s episode of The World’s Best Email and Retention Podcast to hear the top six segmentation mistakes brands are making. Make sure you’re not making any here.
📅 EVENTS
The Founders Reset* - Join DTC Co-Founders Eric and Jeff at this exclusive event for top DTC founders to unplug, share, find inspiration, and reflect on their business journey. Hurry, there are only 8 spots left! 👉 Get $500 USD off with discount code: DTCVIP
🗓️ January 23-25, 📍 Whistler, CA 💰 $3,000
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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