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Good morning,
Here’s what you’ll find in today’s DTC:
🔑 Brand Tactics During Tariff Turmoil
How these types of sales resonate with customers.
❗ Avoid the Spam Folder
Boost deliverability with GlockApps.
📦 Daily Tariff Update
The latest breaking news.
😮 Temu’s Ad Spend Reaches Zero
Why this is a huge opportunity for U.S. advertisers.
You’re reading this newsletter along with new subscribers from: Tibi, Minny Grown, and Arterra Pet. 👋
🚀 Want To Give Your Revenue A Boost? Fix These Breaks in The Customer Journey
Worried about mediocre customer retention? Stressed about missing out on revenue?
What if the solutions were right at your fingertips? 👈
Don’t let your brand suffer when there’s an easy fix. It’s time to give your customer experience a refresh. ✨
Tune into Klaviyo’s upcoming webinar on May 7th at 11:00 ET for insider information and to learn about fixes for broken customer journeys at every stage.
Join Klaviyo experts for an hour-long deep dive into auditing your B2C customer journey and reconnecting with lapsed customers. 👋
In this webinar, you'll learn:
Prepare to boost revenue. Start repairing your customer relationships. 🤝
💡 Beat The Tariffs! Build Solidarity and Increase Cash Flow
Brands need to make some tough decisions right now, but there’s also a big Q2 opportunity here.
Tariffs are top of mind for consumers and we are seeing businesses across different product categories capitalizing on the uncertainty with ‘Beat The Tariff’ sales.
Customers are looking to stock up on items before shortages occur.
Not only do these sales boost solidarity against the growing negative sentiment against the escalating global trade war, but it is a great way for businesses to improve their cash flow for turbulent times ahead.
Here are some tariff promotions we’ve been seeing:
Jewelry brand Ana Luisa hosted a sale on select items, giving customers the opportunity to shop.
In their messaging, they also mentioned they are working hard on maintaining ‘the exceptional quality and craftsmanship’ their customers deserve.
💡 This reminds customers that even though the cost of the product is high, the quality makes the purchase worthwhile.
Lomi is reminding customers about their tariff sale via SMS and encouraging customers to act now.
“We’ve done our best to keep Lomi 2 prices steady despite tariff pressures, but we can’t promise that will always be the case. As a thank you for sticking with us, you can save up to 40% with our Beat The Tariffs Sale.”
💡 This type of promotion creates urgency while being transparent about future price increases.
Spice company Burlap and Barrel posted on Instagram that they altered their spring cleaning messaging to an impromptu tariff sale with up to 20% sitewide.
They shared with customers that they will not be raising prices since they believe in supporting local farmers and will instead extend their sale to help with cash flow.
The result? Burlap and Barrel ended up having their biggest sales day ever, and the number of orders was 7 times the average a few days after their sales push.
This motivates customers to support the brand since they feel like they are part of an important cause.
The takeaway?
Consumers will appreciate the transparency and opportunity to shop at lower prices before price hikes are implemented.
How is your brand adopting tariff messaging in your latest campaigns?
✨ Discover What You’ve Been Missing. Get Your Brand In Front Of This Untapped Audience That’s Ready To Shop
What if your brand could reach 75%+ of 13-34 year olds in over 25 countries? 👀
Snapchat is the platform to get your brand in front of Gen Z and Millennials who love to shop. 🛍️
With 85% of Snapchat users learning about new brands and products from social ads and content, this is where you’ll find the engagement you’re after. 💥
Many of those users are not to be found on other platforms. 40% of Snapchatters are not even on TikTok daily. With Snapchat, you have the potential to reach a hugely untapped audience. 👥
It’s time to diversify your social ads and tap into fresh growth. 📈
* sponsored
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
April 23, 2025 update:
🎧 How GlockApps Helps DTC Brands Stay Out of the Spam Folder
In this episode of the TWBERP, Jordan Gordon from Pilothouse sits down with Alex Arnaut, CEO of GlockApps—the deliverability tool used daily by the top email marketers in DTC.
GlockApps can help brands regularly test inboxing across Gmail, Outlook, and other email providers, improving deliverability over time.
Give this episode a listen and learn what Gmail, Outlook, and Apple are actually doing with your sends.
In this podcast, we cover:
👉 You can listen to the full episode with Jordan and Alex here.
🌐 IN THE SOCIAL SPHERE
Is Temu no longer an ad competitor?
Last year, Temu’s exorbitant ad spend on platforms like Google Shopping and Meta raised CPMs and caused huge headaches for U.S. advertisers.
But no longer it seems.
Temu slashed ad spend due to tariffs and has now lost its number 1 shopping store position on the Apple App Store.
The result? Meta’s ad business could take a $7 billion hit this year due to Temu slashing their ad budget.
⚡ QUICK HITS
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Config - A developer-focused conference exploring the future of design and development. Attendees can expect insightful sessions on topics such as collaborative workflows, design systems, and innovative Figma plugins.
🗓️ May 6-8, 📍 San Francisco, CA 💰 Free - $399
EmTech AI - MIT Technology Review’s signature AI leadership event, bringing together top business and tech leaders to explore the real-world impact of AI breakthroughs.
With exclusive, in-person discussions and immersive experiences, the event features leading AI experts and provides an opportunity to shape the future of generative AI.
🗓️ May 5-7, 📍 Cambridge, MA 💰 $900
📰 NEWS
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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