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Good morning,
Here’s what you’ll find in today’s DTC:
🌎 Climate Impact Apps
Learn how this plugin increases Zing Pantry’s conversions at checkout.
🔑 Tariff Strategy for Amazon Sellers
We dive into tariff impact and balancing ad spend.
📦 Daily Tariff Update
The latest breaking news and poll results.
😬 Shortages To Come…
It’s starting to look like an ‘out of stock’ summer.
You’re reading this newsletter along with new subscribers from: US Luggage, Wet Noses, and Brinks Home. 👋
🛒 Ready to Convert Followers Into Customers?
Social followers are like window shoppers. 👀
Your brand’s caught their attention. They like what you’ve got going on. But admiration alone won’t boost your bottom line. 📈
So, what’s your next move?
Find out with Klaviyo’s new guide, “3 Ways To Grow Your List With Social Media,” created in collaboration with their partners at Gatsby. It covers proven tactics to help grow your email and SMS subscriber lists. 🚀
From giveaways and early-access offers to always-on campaigns, these are techniques your brand needs to know about to turn social media momentum into actual growth. 💥
They’re backed by stories from brands who’ve been there, done that, and achieved seriously impressive results.
So can you. If you’ve already built up a social following, you’re halfway there. It’s time to see it all pay off. 💵
Start converting social followers into subscribers today.
🌎 How Zing Pantry Increases Conversion With This Climate Impact App
On Zing Pantry's website, they've partnered with EcoCart so customers can select carbon offsets at checkout.
On every PDP, just above the checkout button, visitors are informed about this option.
Customers can opt in to 'Double The Climate Impact of My Order' and then get a breakdown of how much carbon they offset.
Why this tactic works so well:
Sustainably conscious customers feel good about shopping in your store since they can make a positive environmental impact.
It's a very small additional cost to their order, but has a huge impact on their mindset.
Creating a positive shopping experience with social impact is a winning formula.
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
April 21, 2025 update:
📈 Psst… Want To See How Your Marketing Stacks Up To Your Top Competitors?
🤔 Ever wondered how your marketing compares to the competition? Yeah, you have.
Wonder no more. ✨
Dotdigital's latest report analyzes the strategies of 100 global brands across major industries, revealing and rating their performance in data collection, personalization, web design, and email marketing. 📊
This report not only gives you insight into the other players in the market, but also provides actionable tips to identify gaps in your strategy.
See how your marketing compares, then take it to the next level. ⬆️
Give your approach the review and refresh it deserves. 🚀
🎧 Why Spending Too Much on Amazon Ads Could be KILLING Your Organic Results + Tariff Strategy for Amazon Sellers.
In this episode, we welcome back Rob and Clifford from Pilothouse’s Amazon team for a tactical breakdown of two timely Amazon topics: the impact of new tariffs and the challenge of balancing ad spend with organic rank.
What you'll learn in this episode:
This is a must-listen for any Amazon-focused brand looking to thrive in a shifting landscape of international trade and algorithmic pressure.
👉 Listen to the full episode with Rob and Clifford here.
🌐 IN THE SOCIAL SPHERE
While some businesses have preemptively stockpiled inventory to mitigate tariff impacts, chances are, inventory issues will start happening this summer.
Aaron Rubin, CEO of ShipHero, shares on X that he predicts there will be major stock-outs by August as demand reaches an all-time high for factories outside of China.
⚡ QUICK HITS
👀 Wanna see a 400% ROI in your influencer marketing? minisocial helps you build an always-on community of Superfans on top of getting video assets for your organic and paid channels. Try minisocial here. *
📅 EVENTS
Config - A developer-focused conference exploring the future of design and development. Attendees can expect insightful sessions on topics such as collaborative workflows, design systems, and innovative Figma plugins.
📅 May 6-8, 📍 San Francisco, CA 💰 Free - $399
EmTech AI - MIT Technology Review’s signature AI leadership event, bringing together top business and tech leaders to explore the real-world impact of AI breakthroughs.
With exclusive, in-person discussions and immersive experiences, the event features leading AI experts and provides an opportunity to shape the future of generative AI.
📅 May 5-7, 📍 Cambridge, MA💰 $900
📰 NEWS
🥑 Chipotle Diversifies Supply Chain In Response to Tariffs on Mexico
Trump's 25% tariff on Mexico has greatly impacted Chipotle and guac lovers.
But instead of relying on Mexico for produce, the food chain is diversifying its supply chain and looking for avocados globally.
Chipotle CEO Scott Boatwright says it's unfair to pass costs onto the consumer, so they are holding off on raising prices.
Thanks to the company's strong balance sheet, this is something the company can "absolutely absorb" as they deal with tariff impacts.
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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