Good morning,
Here’s what you’ll find in today’s DTC:
💰 Amazon Coupon Fees Update
What’s changing for Amazon sellers.
💡 Smart Budgeting Tips
How to scale profitably.
📦 Daily Tariff Update
ICYMI, tariff highlights from last week.
⏱️ Steal This Google’s Featured Snippet Hack
Use predictive text to your advantage.
You’re reading this newsletter along with new subscribers from: Swap Commerce, Destination Pet, and Wade Tractor & Equipment. 👋
👀 Ad Spend Up, But Efficiency Down? Learn From 3,000+ Health & Beauty Brands
If you’ve been paying a premium to reach and acquire customers, you’re not alone.
📊 Triple Whale analyzed over $2.42B in 2024 ad spend from 3,000+ Health & Beauty brands and the results are clean, clear, but not exactly under control:
Want to stay ahead of the pack? Download Triple Whale’s 2025 Health and Beauty Advertising Benchmarks Report to explore further.
👏 Plus, learn how top Health & Beauty brands scale advertising programs profitably with real-time insights, advanced data enrichment, and AI-powered recommendations.
* sponsored
💡 Amazon’s New Coupon Fee Structure
It looks like Amazon is changing how it charges fees for coupons.
If your brand uses them as part of your pricing and promotions strategy, you must plan ahead.
Current Coupon Fees (Until June 1, 2025)
New Coupon Fees (Effective June 2, 2025)
What does this mean for Amazon sellers?
Pilothouse’s Amazon team explains that the impact here varies depending on the price of your product (specifically if you are over or under $24 -> $.60/2.5% = $24).
For lower priced products coupon fees actually will decrease slightly, however for higher priced items the 2.5% is a significant increase.
Example 1: A $20 Product with a $5 Coupon
👉 Net impact: Fees decrease slightly for lower-priced products, but now you must pay the $5 upfront.
Example 2: A $100 Product with a $20 Coupon
👉 Net impact: Fees increase significantly for high-ticket products. If your margins are tight, this could make coupons much less profitable.
This change makes strategic coupon use even more critical.
If you are not already evaluating how coupons impact profitability, now is the time.
Make sure your pricing strategy still works in 2025.
📈 How The Smartest AI in Ecommerce Helped Dixxon Flannel Company Achieve 3X ROI
… And cut 5 grueling hours of weekly creative analysis down to just 10 MINUTES.
👉 Dixxon turned to Triple Whale’s Moby Agents, the first (and only) AI agents for your entire brand, to analyze creative performance across hundreds of Google and Meta ad variations.
The result? More than 260 hours saved per year. ⏳
They also harnessed Triple Whale’s agent-powered intelligence platform to solve issues with inaccurate attribution data and lackluster enrichment.
By identifying more customers and triggering more flows, Dixxon drove $500K in incremental revenue — in just 3 months. 🚀
🌊 It’s hard to make waves when you’re drowning in data. More than 30,000 brands transform data complexity into profitable growth with Triple Whale.
Find out more.
📦 Tariff Confusion And Recession Fears
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
ICYMI, Here’s what happened last week:
👀 Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream
In this episode of the DTC Podcast, we welcome back Constantine Yurevich, founder of SegmentStream, a marketing intelligence platform helping brands rethink attribution and scale profitably.
We dig into the current state of attribution, why most brands are wasting money based on average ROAS, and what they should do instead.
What you'll learn in this episode:
Want to learn how your brand can optimize spend using predictive insights and marginal ROAS?
👉 Listen to the full episode with Constantine here.
🌐 IN THE SOCIAL SPHERE
Did you know that Google’s autocomplete can help you nab the coveted featured snippet spot in search?
Simply type a snippet style sentence using the keyword you wish to rank for and let Google’s predictive text autocomplete do the rest.
Add this text under your heading tag and see how that impacts your search rankings.
⚡ QUICK HITS
😰 Costs are up and ad efficiency is down. What to do? Triple Whale’s report unpacks 3,000 Health & Beauty brands’ ads, their performance on multiple platforms, and what it means in 2025. Download your copy here. *
❓ Answer: YouTube is the most used platform for Gen Z. The platform outpaces Instagram, TikTok, and Snapchat. (Source: Later)
📅 EVENTS
Config - A developer-focused conference exploring the future of design and development. Attendees can expect insightful sessions on topics such as collaborative workflows, design systems, and innovative Figma plugins.
🗓️ May 6-8, 📍 San Francisco, CA 💰 Free - $399
EmTech AI - MIT Technology Review’s signature AI leadership event, bringing together top business and tech leaders to explore the real-world impact of AI breakthroughs.
With exclusive, in-person discussions and immersive experiences, the event features leading AI experts and provides an opportunity to shape the future of generative AI.
🗓️ May 5-7, 📍 Cambridge, MA 💰 $900
💸 MERGERS & ACQUISITIONS
💗 SUSTAINABLE BRAND LOVE
🍵 Teadeus: An innovative tea brand that uses biodegradable to-go cup packaging
👕 Ninety Percent: This modern clothing brand uses sustainable materials and donates 90% of its profits to worthwhile causes.
💄 Well People: A cruelty free beauty brand that uses plant-derived ingredients and is EWG verified.
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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