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LATESTÂ NEWSLETTER
DTC802: Reallocating Your Advertising Budget
We provide tactical tips on how ecommerce brands can reallocate their ad budget during tariff uncertainty without hurting their conversion rate.
LATESTÂ PODCAST
Ep 503: Inside Shein’s $30B Fashion Empire: AI, Influencers, and On-Demand
Content
Issue 802
SPONSOREDÂ BY:
Learn how the Reformation turned the controversial Katy Perry space flight mission into a cheeky mailer promoting their responsibly made clothing.
Why are so many e-commerce brands running 'Beat The Tariff' sales, and how can these promotions help improve cash flow during uncertain times?
Sponsored by:
We discuss why ecommerce brands allow customers to opt out of Mother's Day campaign emails and how this can help lower unsubscribe rates in Q2.
We examine Zing Pantry's website and how the EcoCart plugin enables customers to shop sustainably and boost conversions at checkout.
We review Amazon's new coupon fee structure, which takes effect in June 2025, and how it will impact sellers promoting high-ticket items the most.
Pilothouse shares how brands can continue communicating with top-of-funnel customers during tariffs and economic uncertainty using these tactics.
The latest tariff updates, plus how Chinese manufacturers and suppliers are tanking the luxury goods market by exposing global supply chains on TikTok.
The latest tariff news includes the Trump administration getting sued and Chinese manufacturers exposing the luxury goods market over TikTok.
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