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Good morning,
Unsure of when to schedule your social media posts?
Hootsuite recently published their Q3 2024 report and shared that the best overall time to post is actually Wednesday at 8am.
Check out the News section for the individual platform breakdown.
Here’s what you’ll find in today’s DTC:
💪 It’s crunch time. Learn why this year’s Q4 is especially challenging and how to overcome it.
⚡ How to build an early access Black Friday landing page that converts.
🫒 And…Graza’s clever strategy for introducing more customers to their brand.
You’re reading this newsletter along with new subscribers from: Four Sigmatic, Sprinklr, and Frank Body. 👋
😵💫 Feeling Tangled in Tax Regulations? This Free Guide Is Your Roadmap Back to Ecommerce Success
As the ecommerce world rapidly evolves, so do tax regulations.
And we all know, sales tax regulations can be complicated. Overwhelming. Frustrating.
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Avalara’s free guide, “The New Sales Tax Landscape for Ecommerce” equips you with the knowledge you need to navigate these changes with confidence.
Inside, you’ll discover:
Don’t let sales tax complexities hold you back.
Ready to simplify your tax strategy and boost your bottom line? Reach out today and discover how Avalara can support your ecommerce success.
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💪 Powering Through A Shorter Holiday Season
Aside from the U.S. election, Q4 is especially challenging for ecommerce owners this year for a whole different reason.
Cyber Week happens to fall five days later in the calendar.
And two days of BFCM will be in December.
Meaning?
Well, the holiday season this year is a lot shorter.
There's only 27 days between Thanksgiving and Christmas so there’s simply fewer days for shopping and shipping this year.
But don't worry.
The window is smaller this year, but the opportunity is still there. ⭐
Here’s why: Online shoppers leave most of their purchases until December. Last year, the average U.S. holiday shopper still had half of their shopping to do after Cyber Week.
And if we look at younger consumers, many are procrastinators. Gen Z complete their holiday shopping later than other generations.
So if Gen Z is part of your target audience, get in front of them with last-minute express shipping and 'it's not too late' messaging.
Here's a quick way to optimize your site for last-minute shoppers 👇
Rename shipping options: Tweak your best (aka fastest) shipping option to something BFCM-centric.
No, don’t create a new shipping option. Just change the name of your top-tier method and watch shoppers select it.
A bit cheeky? Sure. Effective? Definitely. ✅
You only have a few more weeks to get in front of holiday shoppers. Don’t put it off!
Let’s face it, consumers are bored of the same old ads. They want authentic recommendations from real people.
🤩 That's where influencers come in, with authentic content that'll boost your ads, website, and socials.
But reaching out to influencers, managing campaigns, and keeping track of everything? Things get messy real fast. 😵💫
Brands like Obvi, Brez, and Solawave trust SARAL to streamline their holiday campaigns.
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⚡ Capture More Customers with Early Access
A few elements are at play when it comes to post-click optimizations during the Black Friday Cyber Monday (BFCM) extravaganza.
Luckily Pilothouse has a tried and true formula that helps optimize YoY growth during BFCM and creates a runway for post-sales growth.
Here are 2 ways to offer Early Access during early November:
There are two options you can choose from regarding early BFCM access.
One, you can just give the promo upfront. Changing top landing pages from the year to early access messaging and “save x” if you buy now.
Usually, this isn’t as lucrative as option 2 for early access, but still provides an overall lift. The early access offers are not the same as BFCM, and customers have trust issues converting early. They tend to hold out for the big sale.
Second and recommended, opening up lead generation form as a gateway into BFCM sales. Routing traffic to a simple email or SMS capture page.
Then send a BFCM early access email with the same BFCM offer earlier than its live on ads or website to the general public. This tactic provides a higher perceived value and exclusivity that helps convert more customers.
Plus, Costs Per Lead (CPLs) will be cheaper than Customer Acquisition Costs (CACs) at this time.
The benefits? Acquire a cheaper audience, capture more emails to retarget down the line, and get a higher promo take rate. It’s a win-win-win.
But wait! There’s more….
After you’ve captured the email, get strategic on the thank you page.
We find that adding a simple thank you and CTA to the collections page, directing consumers to shop, actually increases conversions even without the BFCM sale.
📈 🎁 How Firstleaf Scaled Spend 10x on a CPA Basis with Nift’s Targeted Gifting
This week on the DTC Podcast, we dive into the world of gifting as a new channel for customer acquisition with Firstleaf’s CMO, Geoff Sanders, and Nift's CEO and Founder, Ellery Pfeffer.
They explore how targeted gifting is helping DTC brands reach customers who may not even know they’re ready for a new experience…
In this episode, you’ll hear:
Nift cards reach 60M consumers monthly, all who are excited to experience a new top-quality product (and maybe even become a life-long fan!).
To learn more about gifting as a top-of-funnel acquisition strategy, you can:
👉 Listen to the episode here 🎧
OR
🌐 IN THE SOCIAL SPHERE
The popular olive oil brand Graza is finding new and creative ways to reach new customers.
Along with having a strong retail presence in stores like Whole Foods they are also partnering up with restaurants to cater their best-selling product and gain brand awareness.
⚡ QUICK HITS
📨 Email inbox requirements are changing. Are you keeping up? Unlock expert strategies for maintaining a positive sender reputation and more at the Take Control of Email Deliverability webinar this Nov. 14th. RSVP here. *
🚨 If you haven’t already, make sure to check out the latest episode of our brand new podcast! Listen to episode four of The World’s Best Email and Retention Podcast here!
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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