First, we wanted to start off with a hello to some new subscribers: Kanga Coolers, Nestlé, Global Brands, and Neutral Foods. 👋
Now back to regular scheduled programming… 👇
Looks like someone had a pretty busy weekend.
The numbers are in. U.S. shoppers this year spent 9.8 billion this year during BFCM, up 7.5% from last year with electronics being the most popular category while home repair tools underperformed.
Hopefully you’re not regretting that 80 inch TV you bought.
Here’s some good news though to help you get over your BFCM hangover 🍷
Let’s dive in: 👇
Gorgias teamed up with CX extraordinaire, Eli Weiss, to create the free ultimate guidebook to ecommerce CX.
Eli's game-changing tips and strategies can help you leverage CX to redefine and elevate your brand.
The Guidebook includes:
If you want to learn how to build, lead, and motivate CX teams, elevate your customer experiences from mediocre to memorable (without breaking the bank 💰), address common challenges, drive revenue, and level up with automations, this guidebook is for you.
Download your guidebook here 📥📓
Do you have customers shopping your site during the holiday season but are not seeing any conversions?
Sounding off a cut off alarm for gifts is a great way to get those orders flowing.
This is a great tactic to get last minute shoppers to act fast and make a decision. 🏃
Letting them know that they only have x days left to shop adds more urgency so you can start seeing those orders come in.
When should my cut off date be?
Brands usually aim for early or mid-December but it depends on the shipping method and location. But beware of bad weather and backed up carriers which can cause delays.
A simple formula to follow ➕ 🤓
Calculate your lead time (from the time an item gets ordered, packed, and ready to be shipped) to the transit time (time it takes for a carrier to reach its intended destination) so you can figure out what cut off date works best for your needs.
💡 Shipping Tip: If you have different dates for domestic and international shipping make that clear in your copy so no one is confused or disappointed.
For best practices, you can also include a disclaimer letting customers know that getting in orders earlier is better since carriers are notoriously backed up during this period.
Here’s how you can word your website banners and email creatives.
For your subject line, keep it simple. Less text helps convey urgency.
Try these Pilothouse expert approved subject lines with straight-to-the-point messages:
Getting these orders in time is crucial since many of them will be gifts.
Wowing your customers with clear communication and on time shipping helps increase customer satisfaction and the likelihood of them purchasing again.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
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The 2023 stats are in!! Black Friday 2023 saw a 7.5% increase in sales when compared to last years numbers.
What does this mean? Even though consumers are tightening their belts and previous months may have been tough, consumer spending continues to grow. Onwards and upwards DTCers. 🚀
So… have you started planning for Black Friday 2024 yet? 👀
🤖 Do you know which four core personalization automations experts recommend setting up right away? Get the guide to create more experiences that feel one-to-one, no matter the size of your business. *
📚 Meta expands access to its Content Library and API tools, making it easier for brands to uncover key insights and trends which can help you refine your ad strategy.
🫶 #GivingTuesday means this is the time to give back. Look for deals with brands that give a portion of their sales to a charitable organization today.
🤖 Bard can now respond with answers to spoken words in a Youtube video. So if you don’t want to rewind again to take recipe notes, Bard can teach you.
🚀 Linkedin leverages collaborative posts driven by AI to bring in traffic to their site. And it’s working really well.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Eric Dyck.
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