Good morning,
Pantone declares that the next Color of the Year is… Mocha Mousse, an earthy light brown matching the whipped dessert.
This is the first time Pantone has chosen a shade of brown. The color is meant to represent the ‘desire for comfort’ and the ‘growing movement to align ourselves with the natural world.’
Here’s what you’ll find in today’s DTC:
🤖 Not getting the ChatGPT answers you want? Learn how to become a better AI prompter with these beginner tips and tricks.
⚡ Martin Forde shares how he scaled Dr. Squatch into retail and common challenges facing ecommerce brands.
🎯 And…ICYMI this new Google Analytics update makes it easier to track key events.
You’re reading this newsletter along with new subscribers from: Skintricate, PayU, and Home of VA. 👋
📢 Last Call to Save BIG! Gear Up to Rock Socials and UGC In 2025 With This Last-Chance Promo
🤔 What are your brand’s New Year’s Resolutions? What if the list could look like:
minisocial is here to help make it happen! Plus, they’re making it easier than ever, with a killer promo in December: get legacy pricing AND 15% off before pricing goes up in January. 😮
Save $800 off their base package if you start a project now vs. waiting until 2025.
With no long-term commitments, it’s easy to give it a try—though be warned, with results this good, brands can’t seem to stop coming back for more! 💁♀️
Don’t miss their best deal ever. Get going before January!
🎧 Lessons from Dr. Squatch’s Walmart Launch with Martin Forde
In this episode of the DTC Podcast, we’re joined by Martin Forde, Founder and Principal of Forde Consulting.
With a background as a key player in the rapid retail expansion of Dr. Squatch, Martin now helps consumer brands navigate the challenges of scaling into retail.
Martin shares how Dr. Squatch evolved from a DTC powerhouse to a retail juggernaut, breaking into major retailers like Walmart with bold strategies that continue to inspire.
In this podcast, we cover:
👉 You can listen to the full episode with Martin here.
🤖 Level Up Your AI Prompting Skills
Looking to use an AI chatbot like ChatGPT to streamline specific tasks but not getting the answers you want?
You probably just need to write a better prompt.
Luckily, it’s easy.
Here’s a beginner’s guide on how to write an effective prompt to get your desired output. 👇
Provide context: Give the chatbot an idea of what you are hoping to achieve.
Provide examples, historical data, or last year’s sales numbers if relevant so it has enough contextual information to work with.
Ask the chatbot to roleplay: One easy way to get a more detailed answer is to ask ChatGPT to take on a role. 🧑🏫
Tell ChatGPT to play the role of a marketing expert with fifteen years of experience in a specific niche and you will garner way more details that way.
Give clear guidelines: Set expectations when it comes to their response. Provide them with an estimated word count or format.
Here’s an example of a clear and unclear prompt:
❌ Unclear prompt: Write me a few social media captions about my holiday sale.
✅ Clear prompt: Write me three Instagram captions that excite followers about my holiday sale. The sale will feature items that are up to 50% off. Each caption should be 20 words max.
The clear prompt above specifies the desired word count and provides more details about the sale they are promoting, giving ChatGPT more overall direction.
For more complex requests... break up your prompts into separate steps.
For example, ask ChatGPT to read through your document first and then summarize it before helping you find some standout quotes to reference in your article.
The takeaway?
Be specific about your ask, provide context, and set clear guidelines. Don’t be vague about your request. The more detailed your prompt is, chances are you’ll get your desired answer.
Sometimes, you won’t get the response you wanted, so ask follow-up questions or provide feedback to get more precise results.
You’ll be an effective prompter in no time!
♥️ DTC BRAND LOVE
There’s so many amazing brands in the DTC community! We’ll be sharing brand highlights and discount codes from your fellow DTC Newsletter readers.
⭐ Here’s today’s brand highlight: Le Sauce & Co.
✍️ A note from the brand: “We are Le Sauce & Co., a brand that sells gourmet sauces like pasta sauces and gravies. We provide gourmet sauces that elevate simple meals into tasty, remarkable experiences any day or night of the week. As enablers of deliciousness, we help bolster the kitchen confidence of those seeking food adventures in the comfort of their own home. We cultivate hospitality and enrich the food experience to more than a meal, but a magical time of sobremesa. We give permission to pause and enjoy life’s simple pleasures with those who matter most (even if that’s just you). Put simply, we make joy accessible in a matter of minutes through a delicious gourmet meal experience. Food & Joy go together. Le Sauce & Co. exists to help you turn everyday into a gourmet food experience without the added time or effort.”
🎁 DTC exclusive discount: Get 15% off an order of any amount with 15OFFDTC
Want to submit your brand for consideration for a future send? Reply back to this email with your website, a bit about your brand, and a DTC exclusive discount code.
🌐 IN THE SOCIAL SPHERE
Google Analytics has made it easier to mark and track key events for your brand.
Marking these events will give marketers more insights and detailed reports.
⚡ QUICK HITS
💸 Struggling to create social media ads that convert? NoLimit Creatives helped 4,000+ companies by creating 1M+ ads. Their new AI-driven platform can help you scale for a fraction of the cost. Get started here. *
🎉 CELEBRATE THIS!
🍲 Dec 14: Roast Chestnuts Day, Bouillabaisse Day
🧁 Dec 15: Gingerbread Latte Day, Cupcake Day
🍫 Dec 16: Chocolate Covered Anything Day, Green Chili Day
🍁 Dec 17: Clean Air Day, Maple Syrup Day
👯 Dec 18: Twins Day, Bake Cookies Day
🎁 Dec 19: Regifting Day, Hard Candy Day
🎴 Dec 20: Ugly Christmas Sweater Day, Games Day, Sangria Day
📅 EVENTS
Digiday Media Buying Summit - This summit gathers key decision-makers from top brands and agencies, attracting a diverse audience of professionals eager to explore cutting-edge strategies and technologies in media buying.
🗓️ March 3-5, 📍 Nashville, TN 💰 $2,295 - $4,495
Digiday Publishing Summit - This event for publishers and media professionals is focused on overcoming industry challenges and seizing new opportunities. Participants will engage in discussions around key topics such as monetization strategies, audience engagement, and the impact of emerging technologies in publishing.
🗓️ March 24-26, 📍 Vail, CO 💰 $3,395 - $4,795
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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