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Good morning,
TikTok is on the clock. 🕜
Tomorrow the U.S. Court of Appeals will deliberate on TikTok’s lawsuit against the federal government which forces the social media app to divest or face a ban.
We will be following this story closely so check back for updates.
Here’s what you’ll find in today’s DTC:
⚡ We break down how brands can align email and ads messaging across the customer funnel.
👖 Learn how DUER reduces any friction in the conversion process with these Shopify apps.
💡 And…why you should be looking at more than just high search volume when creating your 2025 SEO strategy.
You’re reading this newsletter along with new subscribers from: Bling Sauce, Cruise Planners, and Fuel Goods. 👋
💁♀️ Need a Lot of UGC for Your Organic And Paid Social Channels for Q5? Don't Worry, We Got You.
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Insense, trusted by 2,000+ brands and growth agencies, including Revolut, OKX, Chomps, Victoria Beckham Beauty, and Solawave, combines an easy-to-use UGC and influencer marketing platform with customizable fully-managed services.
Depending on your team's capacity, you can run diverse, end-to-end influencer campaigns through their platform, or opt for a hands-off approach.
Their fully-managed services include:
Try it yourself. Book a free no-commitment strategy call, and get up to 20% off their managed services until December 20. What are you waiting for?
* sponsored
🎧 Fixing Funnel Disconnects: Why Cohesive Messaging Matters
In this episode of the TWBERP Podcast, Jordan Gordon from Pilothouse tackles a persistent challenge for scaling DTC brands: aligning email and ads messaging across the customer funnel.
From avoiding conflicting messages to quantifying impact, Jordan breaks down the critical touchpoints where ads and email intersect to drive revenue.
In this episode, we cover: 👇
Jordan also discusses common pitfalls, like inconsistent messaging between broadcast campaigns and conversion funnels, and offers actionable strategies to ensure your email and ad channels amplify—rather than undermine—each other.
👉 You can listen to the full episode with Jordan here.
🤫 P.S. If you want to make sure your email game is on point… Share the full backlog of The World’s Best Email and Retention Podcast episodes with your team! Check it out here.
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💡 How DUER Reduces Friction in The Conversion Process
This Canadian clothing brand does an excellent job of providing a great user experience on their ecommerce site. On average they bring in a whopping $3.5 million in sales.
Learn how DUER reduces any friction in the conversion process with these apps.
1️⃣ Power Tools Filter Menu: Create advanced product filters so customers can find items quickly. Enable a sidebar on your website that allows customers to narrow down what they are looking for and reduce any friction in the conversion process.
On the DUER site, their sidebar can filter by size, color, and wash so you don’t have to spend time scrolling through hundreds of SKUs.
2️⃣ Algolia AI Search & Discovery: Another way customers can find what they want is through AI-powered search. This AI search app is able to understand shopper intent and provide relevant results.
Input a keyword and this plugin will pull up specific PDPs, collection pages, and even blog posts so visitors can find the information they need when making a purchasing decision.
3️⃣ Crazy Egg: This heat mapping tool allows you to record user activity and diagnose issues.
Get insights on how people scroll, click and if they get stuck on any part of your site which is leading to bouncebacks and lost sales.
👀 Want to feature your brand in front of 150,000 DTC enthusiasts?
We received an amazing response to yesterday’s newsletter, and we’d love to share the spotlight with you!
Here’s how you can be considered for a feature in our new DTC Brand Love section starting Monday:
1️⃣ Share your brand name and a brief description
2️⃣ Provide your website
3️⃣ Include a discount code exclusively for our audience
Reply to this email with the details, and we’ll take care of the rest!
🌐 IN THE SOCIAL SPHERE
While it’s important to include keywords with high search volumes, these words can often be highly competitive.
Instead, do keyword research on other platforms like TikTok and Reddit to find emerging words for your content strategy.
⚡ QUICK HITS
⏳ Still waiting months to get UGC assets? Insense helps 2,000+ brands get their assets within 14 days. Get up to 20% OFF when you book a free strategy call until Dec. 20. *
📅 EVENTS
Savant London 2025 - This conference emphasizes networking and knowledge sharing among over 300 attendees, ranging from established brands to innovative startups. Participants will delve into critical topics, including digital transformation, customer engagement, and supply chain optimization.
📅 Feb 6, 🇬🇧 London, UK 💰 £699
B2B Marketing Exchange - This event features leading brands and innovative startups who are committed to driving engagement and conversions through effective marketing practices. Attendees will have the opportunity to learn from expert speakers on crucial topics such as account-based marketing, digital transformation, and content strategy.
📅 Feb 24-26, 🇺🇸 Scottsdale, USA 💰 $550-7,995
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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